10 Years Selling PEMF Devices: What I Learned About PEMF

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Andy Smith 01:14 
A quick disclaimer before we begin. The PEMF podcast does not contain any medical advice, and the content provided is for informational purposes only. If you have any health concerns, please visit a healthcare professional.

Joshua Roberts 01:31 
Welcome back to the PEMF podcast. Today is episode 100, and today we are joined by Andy Smith. Welcome to the podcast, or welcome to your own podcast.

Andy Smith 01:38 
Thanks for having me, Josh.

Joshua Roberts 01:40 
Um, so today we're bringing it back all the way to episode one, or our 100th episode. If you've been a long-time listener or if you've just gone back and listened to some of our other episodes, you'll know that Andy actually was on episode one, and we kinda did a little bit of his story. But it was very basic. We had one microphone. We had one camera. I didn't even film my s- hide of it until about three days later. Um, so we're gonna go a lot more in depth. We're gonna go do your whole story. We've got a lot of updates in this episode, um, including about the podcast, about CELLER8, NewMed, and a whole load of other things. Um, as we obviously know, we don't normally like to talk about CELLER8 too much on the podcast, but we feel like we've spoken about so many other brands, and as I said, it's the 100th episode, so we should probably bring in CELLER8 a little bit and let it have its spotlight. Um, as I say, we really won't make the whole episode about it. But let's start with our kinda first bit of big news. What have we launched today when this episode goes out?

Andy Smith 02:34 
So I'll actually get you to answer that question in a minute- ... because I wanted to just start by saying, you know, we, th-this episode is, we keep calling it my episode and that sort of thing, and we're gonna do it. But I just wanna put some focus on you for a minute, Josh, because the, you know, this is our 100th episode, and what people see when these podcasts go out is my face, reels with me on, me qui- you know, uh, talking to our guests and all that sort of thing. But what they don't appreciate and probably don't see is the amount of the work that Josh puts into these podcasts, you know, a lot more than I do ef- effectively because he finds the guests. Um, then, you know, you line them up. You've got to then do a day's worth of research on the guest. You've got to do all the questions on the guest, um, to educate me on the guest.

Joshua Roberts 03:19 
Mm-hmm.

Andy Smith 03:20 
Then obviously we need to book a podcast studio, or we need to set a podcast, like, up. You know, we're constantly moving. We've got all our kit that we're moving around. You help set that up 'cause I have no idea what I'm doing. We record the episode. That's my little bit. And then the whole editing afterwards. So, you know, really my involvement in the podcast is the tip of the iceberg when it comes to it. So, you know, bit of appreciation here for Josh too on this 100th episode, um, putting a lot more hours in than I am. So yeah, congratulations. And let's flip that question back on you. What are we laun- what are we launching today?

Joshua Roberts 03:55 
So we are launching the PEMF podcast website. Um, it wasn't something that we ever really planned to do, I think, when we first started the podcast. Um, but as it's evolved, we kind of thought, "Oh, maybe we should, maybe we should." We bought the domain probably about a year and a half ago. Kind of never any plans to use it, just to secure it. But we've launched it. It's out today. It is a educational platform primarily all about PEMF. We'll be breaking down loads of topics on there, anything from pain, inflammation, bone health, to everything kinda in between. Um, we also have some product recommendations on there, mainly the products or only the products of the guests that we featured on this podcast. So we've got the MagnaWave from Alane Pauley, uh, Mark Fox from Resona, uh, Ben from Curatron. We've got all those brands, um, and kinda why we decided to add them to the website, as well as how you can stack other therapies with PEMF. Really, the whole website is aimed to be a one-stop kinda education for PEMF, whether you're looking to learn about a condition you're looking for, whether you're looking to stack with a certain therapy, understand the specifications. It is literally a all-in-one platform to, yeah, really understand everything there is to know about PEMF. Uh, and that is out today, so it'll be linked below this episode. If you wanna go check it out, please do. Uh, give us any feedback in the comments below that you do have about it. Uh, it'd be very much appreciated.

Andy Smith 05:11 
And on that website, you know, these are brands that we're not being paid to advertise these as brands.You know, a lot of the time these brands are brands we've met along the road, you know-

Joshua Roberts 05:22 
Mm-hmm

Andy Smith 05:22 
... along the journey. We've interviewed, they've been on the podcast, I use personally. So it's a, it's a real platform for people to just go that are enthusiastic about PEMF therapy and either buy a PEMF device, you know, it's not necessarily a CELLER8 device. There's all the other brands on there and all the products that go and stack well with it. So we've recommended a whole list of other products, hydrogen devices, hyperbaric oxygen chambers, you n- you name it. Anything from the Organized shake that I drink in the morning. You know, it's, it's, it's all gonna be on there. So check it out, have a little look, let us know what you think. Feedback is always welcome.

Joshua Roberts 05:57 
100%, yeah. Any feedback, please do let us know. It obviously just helps us improve the site. But as I said, when we first started the podcast, we never thought we'd have a website. Um, 'cause as I say, you kind of just bought the domain as a- Just in case. Um, did you ever actually think we'd make it to episode 100?

Andy Smith 06:12 
Not at all. And what do they say? Something like 1% of podcasts make it through, uh, past episode 20 or something. So, you know, just that in itself is a, is a huge achievement. But it was, you know, it was a, a, an idea that was floated to me by you and Jade.

Joshua Roberts 06:28 
Mm-hmm.

Andy Smith 06:29 
Um, Jade's my wife, for anyone who doesn't know. She's one of the co-founders of the business. And, you know, you came to me and said, "We're thinking about launching a podcast," and I'm like, "I'm too busy for that shit." I'm like, "Come on, I don't have time to be doing podcasts and it... You know, we're trying to run a business here. We're trying to educate people on PEMF," and then they're like, you know, "Well, that's how we're gonna do it. We're gonna educate people on PEMF." You know, how long does it take for me to explain what PEMF therapy is to every single customer we have? So let's do a podcast as, you know, almost like videos. We can record these podcasts, and when somebody says, "What's PEMF?" we just send them episode two, what is PEMF, and, you know, how does it work for cancer, how does it work for this, how does it... You know, send them episode 15.

Joshua Roberts 07:12 
Mm.

Andy Smith 07:12 
So that's... It all started as just a, a real basic education tool. Um, we never thought it would evolve the way it has. You know, we, we were just doing real basic videos with Josh shared. We had one camera. We're filming my bit, his bit. Five days worth of editing- ... because, you know, it was all primitive stuff back then. And then, you know, we got a knock on the door from, you know, a couple of people that wanted to be a guest, and we were like, "Well, we're not really doing guests." You know, we're just, we're just...Me and Josh are talking.This is, this is us.Uh, we thought, "Oh, yeah, let's try it, you know.Let's find some people that use PEMF therapy.Let's try them." And then we had, uh, you know, a couple of celebs from the UK knock on the door saying, "Can I come on the podcast and talk?" And that really started to platform and snowball and turn into this machine that is now 100 episode, and we're getting listeners from all over the world, thousands and thousands of views and streams and downloads.It's, it's really...You know, so it's been a long journey.

Joshua Roberts 08:15 
Mm-hmm.

Andy Smith 08:15 
Um, and it was, it was a really good idea from, from you guys to start this.Um, it has taken a lot of our time.

Joshua Roberts 08:22 
Yeah.

Andy Smith 08:22 
Um, but I think the message is really getting out now and, you know, it's, it, it's done exactly what we wanted it, it to do, and it's educating on people on, on PEMF therapy and, and what it is and how it works and what it works well with.

Joshua Roberts 08:36 
Yeah, 100%. I remember there was episode maybe 15, and we had about a two-month gap in between, and I was like, "I don't think we're ever gonna do another episode. I'm not gonna be able to convince you back to go again." And obviously, luckily, we did, and yeah, as you say, it's now become a bit of a platform to help share PEMF, and hopefully a lot of people have even discovered PEMF through the podcast.

Andy Smith 08:56 
Mm.

Joshua Roberts 08:56 
But over the 100 episodes, what would you say has probably kind of surprised you out of, from it as a whole, really?

Andy Smith 09:04 
I think it's just the way it's listened to by so many people now and how, how it grew. Um, and it wasn't, it wasn't an overnight success. You know, it, like what you just said there about us kind of stopping at 15 because just there wasn't many people listening. There wasn't many streams. There wasn't really anything happening with it. Um, and you know, you kept saying, "Let's just keep going. Keep pushing, you know, and it will, it will get better. It will get more... You know, it will start to land, and people will start to resonate with it." And it really did. You know, when you look at, like, Modern Wisdom, Chris Williamson or, or Diary of a CEO from Steven Bartlett, you know, um, and, and Joe Rogan. You know, those guys didn't launch a podcast and the next day it was as big as it is today. The the most of them five, six, seven years before anyone started properly listening to it. So it's, um, and it's the same advice I give to anybody that says, "Should I start a podcast?" Or, you know, um, or, "Oh, we did a podcast, and we got 10 episodes in, and nobody was listening, so we, we, we stopped it." You know, and it's like just, just, you just got to keep going. It's this, it becomes a full-time job as you, as you appreciate.

Joshua Roberts 10:12 
Yeah.

Andy Smith 10:13 
Um, you know, but it, it, it will happen.It will get there.

Joshua Roberts 10:16 
Definitely. And, uh, it's the same really with anything with PEMF, or PEMF, with, uh, social media. I think you kind of got to, yeah, just keep going, and eventually you'll get there or something. But, um, we're talking about PEMF. We'll get obviously a little bit more into PEMF in the episode, obviously, as I said, about your story, CELLER8, everything in between. But during all these episodes, I know when we first started, as, as you said, it was kind of very basic, and we didn't really do much planning, and I don't know. We didn't really research much before the episodes and everything like that. But it... Doing all of these episodes and speaking to all of these people, do you think it's kind of changed your understanding of PEMF or even maybe enhanced it, or how do you think it's kind of, yeah, changed your view on PEMF maybe as a whole?

Andy Smith 10:53 
Massively. Like, when we started this podcast, I understood what PEMF therapy was in terms of the fact that it worked. Like, I knew it worked. I knew, you know, to a basic knowledge of how it worked, you know, because that's at the time in which we're, we're manufacturing our own products and things. But really speaking to people, it helped me to understand the physics behind a lot of the different aspects of why it works. Um, and you know, it, and it was, it was amazing because we actually hit the nail on the head with CELLER8 before I even knew, you know. Uh, the engineers that we had designing that product, which we'll come onto, um, just absolutely hit the ball out the park. Like, so for me it was alway- always about getting a, a, a product that was gonna be, you know, perfect, that worked. But doing the podcast, we've just had, you know... And, and application side of things is another thing. Like, we don't... You know, we've had people that use PEMF therapy for alongside plies. We've had people use PEMF therapy alongside all sorts of different things. Um, i- in cancer therapy, you know, uh, you know, Dr. Henning Saupe we've got in the, in, uh, Germany with, um, the Arcadia Clinic using PEMF therapy along cancer. And, and just to understand a deeper level of how it helps and how it can reduce tumor size and how it can, you know that's the understanding that I've got from doing the podcast and having all these guests on

Joshua Roberts 12:25 
Definitely, and I hope that has been the same kind of thing people listening to this have experienced as well, that they've understood more about, like, the, more the specifications and all the physics and all the background on that, and then actually the other side on how to apply it. Um, yeah, everything really in between. I just, as I say, when we started this, really wanted to make it a true all-in-one educational platform to help people understand PEMF, and obviously that's what the podcast has now become and hopefully that's what the, the website will be for people that maybe prefer to write or, or read, shall I say, and go a little bit more in depth in the studies and really kinda break 'em apart more than we perhaps do on the podcast sometimes. But I think we should address quickly as well where we're actually sat. A lot of people will watch this, I think we get about 60%, um, they might be thinking, like, "Where's this? This is somewhere completely new." Um, yeah, where, where are we right now?

Andy Smith 13:13 
So we are in our own purpose-built podcast room. I nearly said PEMF room then. Podcast room. Um, and you know, we're in a really privileged position at the moment, which we'll talk about, that we have moved offices, and one of the first projects, you know, this is actually one of the first rooms that's done and complete. Nearly done.

Joshua Roberts 13:33 
Mm, yeah, yeah.

Andy Smith 13:33 
That's a whole new story in itself.

Joshua Roberts 13:35 
Yeah, yeah. Probably not one for the podcast.

Andy Smith 13:37 
Um, we've had, we've had some problems with the guys building this room. But anyway, um, we are in our own podcast studio, which we, you know, Josh and I are actually gonna turn into its own business in, in Kent in the UK. Um, so we're gonna have people coming in and actually renting this space, but predominantly we wanna use it for the PEMF podcast. So if you're watching this episode, this is the first one that we're gonna be put... with, that we've recorded in here, and hopefully many, many there going forward, unless we are on the move or on Skype, 'cause I know a lot of our guests are in the US. Um, but yeah, you should see us in here a lot more frequently.

Joshua Roberts 14:11 
Hopefully so. And if you are watching, it is not fully complete yet. We obviously need... We've got some paintings coming for the wall. We've got some little plants coming. Um, this isn't the equipment we're gonna be using either. We've got a whole brand new set of equipment coming as well, which will hopefully be in here soon, as well as the lighting. Um, but now let's kinda get into more your story, more about how Accelerate, NewMed and everything out- life's kinda came to be. Uh, we're gonna go Steven Bartlett on you um, and kinda go back to your, your childhood.Do you think maybe your upbringing or anything like that maybe helped lead you towards Accelerate and NewMed today in any way?

Andy Smith 14:49 
Well, I mean, I couldn't, I can't complain about my upbringing, bringing. Um, I have, you know, I've, I've grown up in a, well, I've grown up in a broken family, but I've never actually known my parents to be together 'cause they separated, um, just shortly after I was born. Um, but actually I think I see that personally as quite a, um, a, a good aspect because they ver- they lived very different lives close to each other. Um, and I saw both my parents growing up, uh, predominantly with my mum, and she lived in the city. And then I had my dad every other weekend, and he lived in a very rural setting, um, which is where our new offices is sort of thing, in a, in a nice idyllic kinda place, but next to a farm as well. So I had a really good insight into farms in terms of, like, raw meat, uh, well, not raw meat, you know, where the meat comes from. So I think these days, you know, my children, a lot of other children, I try and educate them on this thing, but really people just don't understand where meat comes from these days. They just think it comes from the supermarket. Um, so that education side of things was really important for me growing up. Um, you know, I actually would hunt animals when I was young with my dad. Um, you know, we would never, ever hunt for sport, but always to, to eat. So if we'd, um, shoot a rabbit or, or something, you know, it would always be gutted and eaten, like very primitive type you know, upbringing, which was cool. I think that's, it's, it's really learned me a lot. Uh, it's really taught me a lot. Uh, so that was ironic, wasn't it? Really learned me a lot. Um, so just I think having that way of growing up and, and being outside all the time as well, like, you know, now I talk about biohacking, I talk about taking my shoes off and going outside and spending a lot of time outside. Um, that's what my life was growing up a lot of the time. When we'd come out of our house, we had this big barn, and you could see the barn from, from my dad's place, and it was full of hay bales. We'd go in there and we'd be jumping off the hay bales and living a real outside life. You know, there'd be rats in the hay and all sorts of things, but you know, we didn't care. We'd build, um, tree houses and y- so, you know, something that other people take the piss out of me for is being a b- bit of a prepper, you know? Um, and I think a lot of biohackers are actually when I talk to people. Um, and if, if you don't know what a prepper is, you know, it's kind of planning for the end of the world. You know, it's like if, if shit hits the fan, what, what would you do? Um, you know, I've got freeze-dried food under my stairs. I've, you know, I've got, um, a shotgun license, things like that, you know, not in case I'd ever have to use that, but you know, it's, it more for if we had to hunt or anything like that. It's, it's just, you know, we, we're very comfortable these days. We live in a world that is just evolved and changed into this very, you know, you can sit on your sofa, watch Love Island, and your food gets brought to you. You know, it's like people don't understand how easy we have it now. Um, so I think my upbringing has been, has been pretty good. Um, it's also taught me the other side where my mum i- you know, we lived in the city, but she, she had all three of us kids to look after the majority of the time. So everything we ate with her was very superfood, uh, super fast food, you know? It was always chicken nuggets, chips, that sort of thing. And, and I don't blame her for bringing us up on a bad diet, um, because, you know, she was always busy, but- It just opened my eyes to, uh, a bad diet versus a good diet. You know, when we went round my dad's, we'd always have Sunday roast. It would always be lots of veg, lots of meat, and that sort of thing. So something I'm now giving to the younger generation, my younger generation, you know, of, of a nice balanced diet, good amount of meat, veg, and, you know, and trying not to, where we can, use convenient food, and that's really influenced my views and everything now on, you know, how to live healthy. Um, you know, and, and, and eating right and connecting to nature the way we should do.

Joshua Roberts 19:15 
Yeah. No, no, no, I feel like I can relate a little bit with that as well with the countryside living and the city living when I was younger. Only up until about 19, I, all I could see from my window was fields. I had a barn in the garden. We had tractor shed next door. We had two neighbors on the street. There wasn't really... It was very rural. There'd be horses in the back field. You'd see all kinds of birds and everything like that. It just very different life. And then moving to more of a city side, and especially when I lived in London, I remember telling people about that. Um, and they were like, "I've never even seen a sheep. I've never even seen a cow." "Let alone see one been killed and understand that side of life as such." But, um, you mentioned towards the end about how seeing that and having the two different types of diets has always kinda influenced your, your health. Would you say health's always been kinda something in your mind, or is it something that you've kind of now developed more later on as you've kinda got older?

Andy Smith 20:06 
Is... Health's always been in my mind. Um, but I don't think I understood health the way I do now. Um, l- like for example, I would always be part... You know, as soon as I was 16, I was a member of a gym. You know, so that was a, you know, I just wanted to be at gym and... But the reason I was at the gym was to look good, and I would go there and do chest and arms, and the next day I'd do chest and arms. And then I'd do chest and arms. Like, you know, it's... So I was working out, but it was more for aesthetic reasons. And then I knew, you know, from the basic primitive internet back then that protein was good and veg was good. So I would eat, um, you know, battered chicken and freeze, freezed vegetables, and that sort of thing, you know. And that would be my s- stable diet, which is probably better than a lot of other people's diet back then. Um, but not, you know, it, it really redeveloped, like, later on in life where I can now actually understand that battered chicken is probably not the best type of protein to get. Um, and vegeta- you know, peas, free- uh, freezer peas for every meal is also not, you know, varying your vegetables and having a varied diet. Um, you know, I see these gym bros these days eating chicken and rice, chicken and rice, chicken and rice. And again, you know, it's, I think it's not until you, you kind of learn through the processes of actually a varied diet and, um... So health's always been in my mind, but also when you're young, you know, which we'll talk about w- when it came to my journey, is that y- you kinda think you're invincible as well at that age. You know, you can, you can burn the candle at all five ends, and, um, you know, you think you can get away with it for a certain period of time unti- until you don't. So yeah, it's always been there. Um, like, coming back to the question, but it's, it's really within the last 10 years, like, completely evolved of how I look at health and how, you know, what I do these days, what I have for breakfast, what I eat. You know, it's, it's, it's evolved.

Joshua Roberts 22:14 
No, definitely. I know you always kinda say about your shakes in the morning. Before we started this, we tested the microphones by telling me what you had for breakfast, and you had- ... berries and, uh, like a creatine thing, and, like, all different kinds of healthy things. Um, I had a bagel with sausages and egg in that. It's probably not as healthy as yours. But-

Andy Smith 22:32 
You're still young, Josh.

Joshua Roberts 22:33 
Exactly.

Andy Smith 22:33 
So you're st- you, you know, you're still in that era of getting away with everything, but it will catch up with you.

Joshua Roberts 22:39 
Yeah. Yeah, hopefully not, not, not too soon.But, um, one thing as well with, frozen peas are great for those cooling down cameras which we learned.

Andy Smith 22:45 
Yeah.

Joshua Roberts 22:45 
And hopefully we don't need that today. But, um, talking about health, you said in your 10-year span, in the last 10 years you kind of really maybe thought about your health differently or just thought about health as a whole differently. Would you say maybe when you were younger that you expected this to kinda be the career you would end up going into?

Andy Smith 23:04 
No, because I wanted to be in the police. I think I said that to you before.

Joshua Roberts 23:08 
Mm.

Andy Smith 23:08 
Like, um, my, you know, when, when you ask y- a, a five-year-old what do they want to do when they're older, I always said the police. Um, and I actually wanted to see it through. When I left, uh, school I went to university and I did criminology and psychology. Um, so I did three years of that and, uh, got, uh, got a degree at the end of it, and I went in to get a job with the UK Metropolitan Police. My, my aspiration of just police kinda went up to Armed Response. So, um, you know, I went to get a university degree so that I could get into the Armed Response quicker. My, my eyes are 20/20. They still are. They always have been, so, you know, you, in the Armed Response you have to have a good, good eyesight. So I was warmed up to it, I was educated, I was ready to go. Um, and I won't go too deep into this in this, in this podcast but, you know, when I went into the application process, they said to me, "You're, you're white, British, and male, uh, and you got an education, so..." And I'm thinking, "Oh, that mean, that's good news." And he said, "No, no, no, no. That's really bad news. That means you're probably not gonna get a job any time in the next decade because, you know, we've got other targets to hit. We've got ethnicity targets to hit. Um, you know, we've got, even the fact that you're educated actually means that you're gonna go on a higher salary, so we might not... You know, that's..." So all the things that I'd done to give me a springboard to get into the police and to get into the Armed Response actually, according to this person in the, in the, uh, office where I went to sign up- Was completely against me. So, you know, and it did really knock me, and it did, it, it, it really pissed me off at the time. Um, but I filled out an application anyway, and I was working at a phone shop, I was working at, um, sports shops. I was doing all sorts of things then. You know, I was always working from, again, from the age of 16. And, um, so my dad, he, he at the time was running a, um, medical manufacturing business and he said to me, "Uh, you know, why don't you come and work for me for a few years?" He, he said to me, my brother, and my sister, he won't ever employ us unless we get a university degree. So I'll tick that box. And, um, I said, "You know what? I..." And always, I never wanted an office job. I always said, you know, it's... That, that was my... I kinda saw my dad in his office every day and I thought it's cool, but I don't wanna be sat down. I wanna be on my feet and I wanna be in an active role. You know, the armed response was cool. It just seemed really cool. Um, so I said, "You know, I'll do it as a stopgap. I'll leave my phone shop job," uh, which I loved in re- retail. And I said to him, "I'll come and work for the family business in, in medical manufacturing." And that was the start of the end. So.

Joshua Roberts 25:58 
So you'd say probably your younger self, a last question on it, would probably be quite surprised by where you are now-

Andy Smith 26:05 
Yeah

Joshua Roberts 26:05 
or what you're doing now.

Andy Smith 26:06 
Yeah, exactly, because, you know, I probably thought I'd be in the police by now and work, making my way up through the ranks. Um, but I wouldn't change anything, you know, for where we are today, what we're doing, which we'll get into. It's, you know, it's, it's, it's a dream come true really. It's, it's, I'm a office job, which is not what I wanted, but I wouldn't say we actually spend a lot of time too much in the office, you know? We're doing a lot of travel, we're doing a lot of visiting and, and, um, you know, eventually gonna be opening a health hub, so, which we'll talk about.

Joshua Roberts 26:39 
Yeah, no, definitely. Uh, my girlfriend always goes, "You work an office job, but you're never, you're never there. You're always doing something else." So I feel like it's, uh, probably more with the podcast there, if you feel like that.But, um, let's go into now more the PEMF side of it and what you are actually doing now.Uh, it all kinda started with a little bit of a story or a personal health journey that maybe some people might know from the episode one, or if they've kinda listened to some of your other podcasts that you featured on.So sh- kind of a more condensed version than maybe what you would do on a, on a normal episode. How, what led you into PEMF?What was that first kinda step into PEMF?

Andy Smith 27:14 
Yeah, so good, good way to run into this, because, you know, we just mentioned Bedfont, which is the family business, and I was working for them. So left university, I was working for the family business, and we were traveling quite a lot, so it was... You know, they are a medical manufacturing business. Um, at the time that I started, my dad was running it, uh, but now these days my brother's taken over. So he's, my older brother is, is running that business. And we was traveling a lot. I was always going to exhibitions, and we went to, uh, a exhibition called Medica every year. And at Medica, this guy called Gregor come up to me, a German guy, and he said to me, um, "We've got this technology called PEMF therapy." He gave us the spiel. He told us that it's, you know, the new silver bullet. It does everything. It's amazing. Um, and he was looking for a UK distributor at the time. So, you know, for, for us, we were really interested. My dad had actually used PEMF therapy on his horse in the, in the past and had had really good results from it. So he was sold. He, he understood it. And but, you know, we were too busy with, with Bedfont and the medical breath analyzers that they sell, that they still sell today, and, you know, it just wasn't a good time for us. But I was traveling to Australia. Uh, we'd just been to another exhibition and in personal life, I'd just, uh, got engaged with my now wife. Um, so she was actually traveling with me. She worked at Bedfont with me as well. And, um, I'd developed this pain in my stomach, so it was very strange. We'd just about to leave. We're just about to go home. Uh, we get on the plane back to the UK and, um, by the time we get back to the UK, the pain had developed and it was, like, excruciating. They actually sent a little, um, ambulance out to the plane to get me. Um, sorry, that was in our stopover in Dubai. And they gave me some morphine in Dubai, and then flew back to the UK, two, more than one way, uh, full of morphine. And we get back to the UK, and I go straight to hospital. Um, it was a Friday night in the UK, not a good time to go to A&E. They gave me loads of painkillers. They couldn't work out what it was, and they said to me, um, "You know, come back on Monday." So come back on Monday with the surgeons there, and by then I'm, I'm in, like, a world of pain. I'm sweating. Um, I'd been laid down all weekend on heavy painkillers. We get to the hospital and, um, by the time we get into the UK hospital, I've, like, I've fainted because it's, like, pain's too much. So they basically take me to have surgery. Um, when I come out of surgery, they told me that it was an infection. So it was, like, a huge infection within my stomach. Um, they had to go through my belly button to get to it, empty it out, and it was very, very close to turning into sepsis. So I was, like, on the edge of, like, something seriously bad. Um, so, you know, I always say to everybody that I've talked about this story and, you know, because we're in the biohacking industry, the wellness industry, you know, there's a little bit of a sometimes clash between the medical and the, and, and the wellness industry. Um, but I wouldn't be here today without the UK N- NHS and for that situation where they, they intervened and the surgery happened. The problem is, and, you know, that's where PEMF therapy comes in, is the, the care thereafter, you know, and the, the health system's way of keeping people healthy and keeping them out of hospital, it just, where it doesn't work, it doesn't help. So I was given loads and loads of antibiotics, like, for six months following the operation, and the infection just kept coming back. It wouldn't fix. So they- Getting to a point where they're just trying new antibiotics each time. The infection kept coming back, and it wasn't until... You know, I wasn't able to work at this point, so I'm out the family business, I'm sitting at home. I'm just, my mental health is spiraling out of control because I'm 25 years old. Like I mentioned before, I was burning the candle at both ends and just not understanding that, um, you know, you can't, you can't do that forever. You know, from 18 years old, going out, drinking, staying up late nights. Same in, you know, when we were in Australia. We're just, we're just, we're out there for three weeks. We're enjoying it. We're with family, and I don't know if that was the cause of what happened, but, you know, I'm, I'm then in this spiral of six months worth of antibiotics and just getting sicker and sicker and sicker, and there's pictures of me back then. I was proper s- skinny and just, just looked very unhealthy. So my dad come to me at one point, and, you know, first thing, he's like, "When are you gonna go back to work?" For s- for starters. Um, but he's like, "Why don't you try that PEMF therapy? You know, we, we spoke to that guy, that German guy. He's got a product. Um, what have you got to l- left to lose? You know, it's complementary. You can use it alongside everything they've given you." Um, so eventually we buy this product. Comes in from Germany, and, um, we... It took a long time to get through customs because they didn't know what it was. Um, you know, and we finally get it in the UK, and I start using it, and by, when I say I start using it, 20 minutes a day in the morning, 20 minutes in the evening, so 40 minutes in total. And it's just a mat that you lay on, turn it on, choose your frequency, press go. It runs for 20 minutes, and that does the magic, which we'll talk about. Um, and it was only a week into using it that the infection cleared up for the first time. So, you know, even though these antibiotics would kind of like keep the infection at bay, they never really cleared it up or got rid of it. But this PEMF therapy device seemed to be the, you know, the, the last bit of the puzzle that I needed to get me back on, you know, to get my health back. So a week in, the infection cleared. Second week in, the, the wound healed up, and everything started to close and started to look much better. Um, so I went back to my surgeon and, you know, he's sitting there ready to prescribe me with some more, more drugs, and I'm like, "I found something that worked," you know? And he could tell straight the minute I walked in that my demeanor was completely different, and he said, you know, "What have you been doing?" And I said, "Well, I found this thing called PEMF therapy, pulsed electromagnetic field therapy." And he's like, "Okay. Right. Yeah. Whatever it is, you know, it sounds very woo-woo. Um, but great. If it's working for you, then keep doing it." Um, but, you know, I said to... I actually brought in a leaflet of the product 'cause I said to this German guy, like, "Send me some leaflets. I wanna start talking to people about this." And, um, you know, you could see him put it on his desk, and I absolutely know 100% that went in the bin as soon as I left that room. Like, it just, there was no interest. He didn't want to engage about it. It was just, "Okay, thanks. See you later." So I came off all my medication, um, and y- you know, the weeks went on thereafter, and I just started to feel normal again, started to feel myself again, and not only was I working, I was able to go to the gym again and, and, uh, I did a Spartan race, you know, like, uh, I think it was four or five weeks after I introduced the PEMF therapy. Like, and I remember crying after that Spartan race thinking to myself like, "I couldn't have seen myself doing this or being here, you know, like six, eight weeks ago." Um, then I took a real crossroads, you know, in my decision as to what I wanted to do, whether I go back and work for the family business again, because I had this real passion for this PEMF thing. You know, like, it helped me. It saved my life. It's, it's got my life back. Um, I wanna, I wanna do something with this. You know, like, this, th- these things in life happen for a reason, you know. There's always these signs that we have, and, um, anyone I spoke to in the UK about what PEMF therapy was, nobody knew what it is. You know, and, and still the education's not there today, and that's why we're sitting here having this conversation. Um, but rather than, you know, I, I spoke to the family, spoke to my brother and my dad, and the, the decision at the time was to kind of let's start a new company called NewMed, um, and let's import PEMF devices to the UK, and it started with this German product, and we will make it more accessible to the UK market, and we will kind of try and educate people on what PEMF therapy is and import products here e- to, you know, to educate people here and to get people to use it because it's, it, if it helped me, it's gonna help millions of other people. So that was the decision at the time. I was still working at the family business for a number of years thereafter, but I had this, this business, NewMed, which I was doing like 50% of the time of importing PEMF devices and selling them to the UK market, so that's kind of where NewMed started.

Joshua Roberts 36:07 
No, we'll go a little bit deeper into NewMed and kind of the current state of NewMed and the future plans for that as well a little bit later on. I know I always like to ask this question a lot of the time when we have the PEMF experts on. Um, I know you said your dad wasn't skeptical of the therapy when it first came around, but were you first sk- were you skeptical when the, the mat kind of first arrived and you had your kind of first session and maybe didn't feel loads after it or maybe you did, but yeah, were you, were you skeptical of it?

Andy Smith 36:34 
Yeah, 100%. I mean, I took the same journey that so many people take. Like, if it wasn't for my dad telling me to use it and that he'd used it on his horses and he'd had a good success for them, I probably would never have considered it. You know, a 25-year-old young lad, um, someone tells you that pulsing electromagnetic fields into your body is g- is gonna be the solution to this Um, you just got to lay on this gym mat for 20 minutes two times a day. Um, you know, I, I, I was in the same mindset. I, I was only really doing it 'cause my dad told me to do it. Um, and PEMF therapy is something that we say to a lot of people they have to try it to understand it, to believe it, and it was exactly the same for me. And I- but I also took the placebo route in the first week. So you know, b- what I mean as a placebo route is a few days in I'm thinking, "You know what? I'm laying on this thing," because like you mentioned in the question, y- it's like even the experience of a PEMF therapy, especially a low intensity one, you don't feel it. So it's not like a cold plunge where you feel something immediately. You don't... It's not a sauna. You don't feel heat. Um, you know, it's not a red light device where you can see it, you can feel the warmth. It- it's low intensity PEMF devices, you lay on them, you can't feel anything. Um, but I think if you really tune into it, and I was doing this, you do feel something. You feel some resonating frequencies. You feel a s- small tingle. You feel areas in the body that are hurting actually get worse sometimes because your body kicks in and starts to heal that area. So you know, my belly button was where they had gone in, where the infection was, and I actually started feeling it throbbing around my belly button um, despite the fact that this is a really low intensity mat that I'm laying on on my back. You know, it was... I was feeling it in my belly button. Um, and the first couple of days I'm thinking, "Maybe when I turn this thing on, it's just in my mind, you know? It's just, just not, it's not actually doing anything. But I c- I'm, I'm kinda making it happen. I'm like manifesting something happening." Um, and then when the infection cleared up you start thinking, "That was probably a coincidence." You know? Like, it, it could have just been that this was the week it was gonna heal. Um, then when the scar c- you know, healed over, when you're looking at a scar that's open you think that's gonna take months to close up and, you know, within a week it's closed up and it's starting to heal, I'm like, "Okay. There must be something in this." Um, and I think everyone takes that journey, uh, a lot of the time with PEMF therapy and it's not till you try it, understand it, and get through that first week of thinking it's a placebo that it, you know, you really start to understand that this, this is actually working.And now obviously where I've seen the science behind it and tested my blood, which we might talk about, it's, you know, now I know exactly what happens with PEMF therapy and why it works.

Joshua Roberts 39:26 
Yeah, exactly. And I feel like that's, as you say, the same journey that a lot of people with PEMF have. Um, a lot of time we might even get reviews. I think that we've had at least three or four reviews that have said, "I was heavily skeptical at first, but you know, this got better, this got better, this got better, and that was the only thing I changed." And then as you say, you actually see the difference.You're like, "Oh, maybe it is actually doing something." But like when you're using it, it's kinda hard to make that distinguishing thing 'cause you're not, you're not feeling anything.Like you say, it's not a cold plunge.You don't instantly get that feeling of something.Um, but kinda going onto you starting your journey in NewMed, how would you say the PEMF industry's changed?Or was it more was it different when you first started back in 2014, I believe?

Andy Smith 40:10 
Yeah, so that's why, yeah, it's making me feel old now. Back in 2014. Um, and it, yeah, it's changed a lot. Like a lot a lot. Um, when I look at my first years, you know, I d- I don't like to talk about sales when I talk about PEMF therapy because, you know, it's this has never really been, um, a, a business to, to make money to rip people off, you know? It's, it's not... That's never my intention of setting up this business. It was always to help people. Um, but if I go back to give you in a comparison, you know, I was selling one of these devices per month. Um, the, the German product was 1,500 pounds, so around $2,000. Um, and I was putting, you know, most of my day into speaking to people, visiting people, you know, and I'd, and I'd get one sale a month. The, the annual turnover for the, the company back then was around 20,000 pounds or, um, you know, $25,000, something like that. Um, so it was a lot of heavy lifting um, for not a lot of return. Um, but the return for me was that one client that I'd sell a device to, because it was just my one customer I would spend so much time with them and I'd get to know them, I'd get, you know, and I'd get some feedback from them, and getting their feedback after using it for a few weeks, few months, and just hearing how this product was changing people's lives was huge for me. Um, and it was the, you know, the driving factor to keep me going despite the fact that we're like hemorrhaging money every every year, um, picking up a big debt to get to where we've got to today. Um, so but PEMF therapy back then, you know, if you asked 1,000 people, one person might say, "Oh, you know, I've heard of something similar." Um, whereas I think that's changing now. Um, you know, if I ask 100 people now, you know, I think at least five of them will un- will know what PEMF therapy is, what it does, and, and how it benefits. So and I'm hoping that maybe this podcast has been a, a huge influence for that and, you know, and our kind of drive to keep going what is it now? 13, 14 years or something. Um, but it's not, it's not as trendy I would say even now as like red light therapy, cold plunges, that sort of thing. But what we're trying to do and what I think in, in the future is that, you know, PEMF therapy is gonna be taken so much more seriously, and when a clinic opens they don't just buy a sauna and an ice plunge because that's the first thing they, you know, they go for. They start understanding why PEMF therapy should be the first product they buy and how it influences the other, you know, modalities they have and, um, as a standalone therapy what it does to the body. So it is changing a lot. Um, but unfortunately, I'd say it's not become like a, a trend yet, but it's on the verge. Um, and unfortunately, when products do become a trend, a bit like those red light therapy masks, which we don't sell for a number of reasons through CELLER8 brand, um, it's- we're seeing real cheap, nasty versions of PEMF therapy being released. Um, white labeled products, you know, coming out of China. Nothing wrong with product coming out of China, but I think my point here is that they're being mass-produced, and these products weren't designed very well initially. Now the white labeled versions are going out to, we found out the other day, more than 300 brands are branding this white label multi-therapy, what they call PEMF devices. Um, but we talk about it a lot on this, on this podcast that we don't really consider them PEMF devices. They are a multi-therapy device, and PEMF is a box they tick within it. Um, but unfortunately, they just do it very badly. Um, so yeah, it's, it's gone from a real medical product that you'll only really ever find in medical, uh, professional outfits when we first started this 14 years ago, um, to now we're seeing them in homes, which is great. You know, amazing to see that happening and amazing to see that evolved. Um, but we still need to put the education out there for making sure that people get for a good products. Um, and again, that's why we started this podcast and why we're launching the, the pemfpodcast.com. And we're listing the brands that we recommend, uh, and that we, you know, so we're not trying to direct everybody towards the product that I manufactured. It's like, if you're gonna get a PEMF device, here are some good brands. Um, so yeah, it's changed a lot.

Joshua Roberts 44:59 
Yeah. Yeah. No, exactly. That, that's, as you say, that's always been the point of the podcast, isn't it? Just to educate people, and hopefully, as you say, we have educated a lot more people and a lot more people have maybe discovered PEMF through it. Um, and yeah, it's always never about... That was kinda my big thing, I know when we started it, never to just push CELLER8. I really, if not curved everything away from CELLER8 as much as possible to make it just educational, 'cause that is what, it's what the point of it is. But yeah, there'll be loads of brands on there that'll kind of be what we would consider a good brand. And if you wanna go back and listen to episode 59 where we did speak about the multi-therapy mats to get a bit of a more of an understanding of what we're talking about there, do go li- back and listen to it. It is actually probably one of our more popular episodes, funnily enough. But going on to NewMed, now you've started it, what, what did you actually wanna achieve with this? What was the goal when it was, yeah, when it came to building NewMed?

Andy Smith 45:47 
The, the first idea of NewMed was to be the one-stop shop in the UK of PEMF devices. So we started selling the German brand Magnetovital, which was the first product we, we ever sold. I don't actually know if that's even around anymore. Um, it was a real primitive PEMF device, and we'll talk about how PEMF has evolved and how the products have evolved. But, you know, Magnetovital was my entry into PEMF therapy and it absolutely worked. Um, but it had its limitations. You know, it, you could only choose one frequency. The frequencies were quite confusing. Um, you know, w- there was no education or the manual was very all over the place in, you know, what frequencies do I use? You know, I've got this condition, what frequency do I use for it? When do I use these frequencies? How often? How long do I use them for? Um, and the technology itself as well, what we found with that product is that the, the coils inside were ver- very thin. Um, the connecting copper between all those coils was also very thin. If you bent the mat too much, it would break. So, um, it was, it was my entry into PEMF therapy. It was, it was a, you know, it was the catalyst for all of this to happen. Um, but the devices itself back then were just, you know, it was almost like they were designed in the '70s and never, ever redesigned or redeveloped. Um, and that's, for me, what needed to change and how NewMed evolved. But it was always initially just to make PEMF therapy available in the UK because that's where we live, that's where I had my experience, and PEMF therapy just wasn't known over here. Uh, it wasn't a thing anywhere really. Uh, I was understanding that the US, like, knew what PEMF therapy was a bit more back then, but still very primitive, and it still replicates what we see today. PEMF therapy in the UK is still very, uh, very new, nuanced kind of, you know, product and technology. But the US is a lot more understood, um, and that's why a lot of these listeners that we have on the PEMF podcast, I think it's 60%, isn't it, Josh, for um, for the US for

Joshua Roberts 48:01 
It's more now.

Andy Smith 48:01 
Yeah.

Joshua Roberts 48:01 
And Canada. And Australia. Well- yeah.

Andy Smith 48:04 
Yeah. So it's, it's actually in the U- UK still, it's still not as, as widely known or recognized as it should be. Um, so that was our initial mission really. We, we had Magnetovital, but as I say, it had real limitations on the product. So we started to introduce other PEMF devices, so, you know, from other manufacturers. So we got them from Hungary in, in Eastern Europe. We got them from US. Uh, we got them from Israel. There was, there was loads of different manufacturers that we bought product in for because, as I say, back then, there's not really one PEMF product that can fix everybody. Um, there's different intensities, different frequencies, but each product also had its limitations. So even though we've got like we're listing three or four different low intensity versions, that's because one product is really heavy, it's stuck to the wall, we can't do anything with it, um, but it's a good product. Or you've got one that's a little bit more portable, but it's only a localized device, or you've got one that is a nice affordable product but- Not very easy to use and only does one frequency and, you know. So that's why we had to extend our range and why we had to sell so many more EMF devices through one kinda shop. Um, and it was a bit, bit more difficult having so many products. The other thing is we have to warehouse everything. So, you know, when you sell for one person, one supplier, they give you a minimum order quantity so you have to order 20 of their mats before they'll give you distribution in the UK. You bring on another supplier, you have to or- order another 20 mats, you know? And as I say, back then, we were selling one a month. So that stock would sit allow- around for a long time.Um, and but that's how NewMed grew and where we were focusing our efforts kind of from the outset.

Joshua Roberts 50:03 
Yeah, I know when I started, I remember going onto the website and being like, "So many different products on here." Like, they're all so different, like, as you say, one's a mat, one's a thing that you can put in your pocket, one's something like this. Do you actually know how many products you sold in total, like different brands, like number wise?

Andy Smith 50:19 
I don't know. I think it was quite a lot.

Joshua Roberts 50:22 
Yeah.

Andy Smith 50:23 
Um, and I think the website was quite confusing because .it's like, "What is the best for me? You know, what it's...And, and where should I be buying?" You know. "Should I be in the high intensity, in the expensive range? Should I be in the low intensity?" And, you know, and along the journey, we took on these like little rebounding, um, trampolines, you know?So we, we took some, uh, forks in the road as well along the, along the route, which, you know, we just ended up it wasn't, it wasn't our target market. Um, ended up wasting a lot of money in, in products that weren't in the PEMF industry.Uh, but yeah, I have no idea how many different suppliers- ...or products.

Joshua Roberts 51:00 
Yeah, exactly. The, the website was obviously, yeah, loads of different products all over the place. And it's like you say, it's hard to... When you've got so many products, it's kinda hard to say what ones are good for what or what ones... Like, as an outside user, obviously once you're kind of involved with it, it's a little bit different. I know that's something I always try and bear in mind when I make the websites now. It's kinda like, how would someone view this that has absolutely no idea about the products or anything like that, or about PEMF as a whole? 'Cause you don't... As a maybe sometimes you might think the same way. Where you're so in it now, you don't realize what it's like to be that person on day one that doesn't know anything about it. But kinda going into more the end of NewMed now and almost closing that chapter, what would you say is the proudest moment or the proudest thing you've achieved through NewMed?

Andy Smith 51:45 
I mean, through...I think NewMed was the, was the catalyst of the PEMF podcast 'cause NewMed was always the, the education side of it.Um, NewMed's website has, like, evolved so much over. As you know.Um, Josh does our websites.

Joshua Roberts 52:02 
Yeah

Andy Smith 52:02 
For people that are listening. Um, and, you know, the NewMed website has, like, taken off, um, in many different directions. Um, but, you know, I think for me, it achieved what it needed to achieve. Um, it got us to where we needed to get to, and we grew an understanding in the UK of PEMF therapy and, you know, that was the catalyst for CELLER8 as well. You know, that was the start of the, and the journey of CELLER8 because for me, we had all these products on the website, and I'm just sitting there thinking, "Why doesn't... Why don't we have one that can just achieve what these five PEMF devices can do?" Um, and, you know, that's when I started having conversations with family medical manufacturing business, BedFont, um, because they manufacture medical devices. So it just seemed like a natural progression to go from selling all these other products to, we could be doing this so much better. Like, we can design our own product that ticks all the boxes that one or the other won't do. So we can have a product that covers full body, but it will also do localized application. We could do a product that is portable, so you don't have to be by a plug socket. We can have a product that covers low to medium intensity, so not just low intensity. We can have a product that uses multiple frequencies at the same time. We can have a product that you can select one frequency at a time. We can have a product you can change the intensity, you know? So it's like, but also making it easy to use, like, because th- the education and the understanding of PEMF therapy is very difficult, and it takes like, you know, two hours. You... By some, by the time someone's listened to the end of this podcast, they might have a, a, a better understanding of what PEMF therapy is and, and, um, you know, we've, we've... This is now our 100th episode, and we've still got topics to talk about.

Joshua Roberts 54:05 
No.

Andy Smith 54:05 
And there's still gonna be thousands to, to go. Um, because it's not a simple technology to get your head around. And like you said, you know, I understand it inside out now. So when I go on the website, I'm thinking, "Oh, well, I know where to go because I, uh, 'cause I know what frequency I need and know what intensity I need." Um, but the average user won't. And so, you know, we... The whole NewMed journey led us to Celarate and to manufacture our own product that ticked all those boxes, that it was also super easy to use and to understand. Like, we... And people say to me, "Oh, well, that product's got, like, 300 programs. That must be better than yours." And I'm like, "No, I intentionally only gave our product five programs," because, you know, we've, we've got a program for the morning, we've got a program for the evening, and we've got a program for during the night. Um, we've got one for meditation 'cause we understand that a lot of people like to meditate on their PEMF mat. Um, and we've got a custom program. So if you wanna, if you wanna go in and be a little bit more, you know, specific with the frequencies you use and that sort of thing, and the duration and everything, you can use the custom But it was all about, you know, I want someone to just be able to unbox a PEMF device and use it within a couple of seconds. Like, and I feel like we've achieved that with CELLER8 .You know, you, if, if it's morning, you use the morning program

Joshua Roberts 55:28 
Yeah, yeah

Andy Smith 55:28 
Like, and it delivers all the correct frequencies and gives PEMF therapy for that morning session. So, you know, that's what we... That's kind of where NewMed got us to, and you mentioned that it's kinda like the end of the chapter, um, because what we're trying to do with NewMed is just to keep it there for a long time now just as a bit of a, a background website, because there's still a lot of useful information on there, but our focus is going towards Celer8 and the PEMF Podcast website. Because the PEMF Podcast website for us, for me and you specifically is gonna be the new educational hub. Um, it's gonna be the new place for people to go and educate themselves about other PEMF devices and all the other complimentary p- products with it. We couldn't really achieve that with NewMed because it's really set up only for the UK industry as well or the UK market. So the pemfpodcast.com is going to open up to the world and educate the world and, you know, that's where our focus is gonna be going forward, and Celer8 for me is the product that ticks all those boxes and, you know, my focus is gonna be keeping that moving, keeping that product, just tweaking it where we need to in the design changes and that sort of thing.So the, you know, that's, that's kind of where NewMed sits at the moment, and NewMed will be the, you know, the platform where it all started, but it's not gonna be where our direction is going.

Joshua Roberts 57:06 
Yeah, exactly, and that was kinda where I was gonna lead into that with my next question, was about how NewMed's kinda now de-stocking. I know a lot of people might notice that if they'd gone onto the website, maybe following one of these podcasts to look for devices. I know in some of our original episodes we went like, "Go and check out our range of devices," and then they've gone in there and there's, like, two things on there. Um, so yeah, that's obviously w- kind of why it's happening and we're now shifting that all over to the PEMF Podcast website, where we will still have a range of devices that we recommend, um, which you can kinda just discover through, through that route. But was it maybe a difficult decision kind of, not ending NewMed, but maybe now kind of changing lanes, changing focus? 'Cause I remember the amount of times it was like, "What are we doing with this? What's kinda happening? Where are we going? What's..." And it was all like, "Well, we don't wanna, don't wanna end it. We don't wanna end it," but yeah, was it maybe a difficult decision to not end it as such, but- ... bring it to a close or slow it down a little bit?

Andy Smith 58:03 
Yeah, you know, like with anyone, it, when they ru- when they start a business from scratch, um, and, you know, I've, the, a lot of people in our team, you know, I- I think you've been on my side a lot of this but a lot of the people in the team are like, "You know, it's time to shut that door." Um, they were saying that four or five years ago, you know, and we need to look forward. Um, but we spent 10 years prior to those conversations, you know, building a business, building a brand, building, um, education around things, and it's, you know, it was difficult to just be like, "Yeah, let's, let's end that. Let's, you know, let's move on." But it's the right time now. Um, and something you mentioned, you know, about the pemfpodcast.com and what I've mentioned about our stocking product and that sort of thing, like we're changing our approach completely. We, you know, we're educating people around PEMF therapy and then we're saying, "Here's a platform of good products. Go and find them and then deal directly with those manufacturers." So if people buy through that, um, option, they will actually be dealing and shipping straight from the manufacturers. Because at the end of the day, they're not our products. Um, the manufacturers are the ones that specialize in them products. They have the education, they have the understanding of those products and the repairs and all that sort of thing. So, you know, again, it's, it's all part of how we're evolving. Um, and yeah, it's, it's pretty much the right time to just kind of just let NewMed sit there and for people to eventually move over to the pemfpodcast.com where that will be evolving so much more and, you know, we wanna list every single different condition on that with studies linked to PEMF therapy devices. So yeah, it should be now the new point of call for people to, to go to.

Joshua Roberts 59:50 
Yeah, exactly, and I know that was one big thing that I was kind of always like, "Don't shut down NewMed" was 'cause it obviously linked in fully with the podcast. It wasn't just the message of NewMed, the whole unbiased thing and everything like that, it was the platform for education and finding devices and everything like that, which obviously now is gonna be, or as you say, replaced by the, the podcast website. Um, which as I said at the start is linked below. And maybe just a quick note, I know maybe some people might be listening to this and they have bought a product from NewMed and they're like, "Oh my God, like, where's my warranty gonna go?" Or, "Where's my support gonna go? Is at least, is it still gonna be contactable?" Are people still gonna be able to contact NewMed?

Andy Smith 01:00:26 
Yeah, 100%. So, you know, although we're putting focus, you know, a lot of my team would be focusing on the Celer8 brand, but it is the same team that have been running NewMed for many years. So they're all educated on all the products. Me and you are very educated on the products that are going onto the, the podcast website as well as, you know, the team that's still there. So warranties are still in place, repairs are still in place. Everything is all the same. Um, it's just that it's almost like a brand change, you know? It's, it's more, it's more that we are changing direction in the future and that, you know, if people have bought from us in the past, obviously they're still gonna be 100% supported.

Joshua Roberts 01:01:02 
Yeah, exactly, and I think as you say, hopefully now with, um, me b- working a little bit closer with these kind of people who are running the companies, the podcast pages on the products will be a lot more informational than they perhaps were before. They'll be a little bit more tailored towards what their goals are and how they see their products, 'cause- Yeah. As you say, it's hard to have so many different products and know everything that you, everything there is to physically know about it when there's 20 different things to know or 20 different products to understand fully. But, um, just kind of to end out NewMed now, if you could, okay, maybe say or say one thing to all the practitioners that have bought or any customers or any of the manufacturers you've worked with, what would your kinda message be or thanks maybe be to, to all of them?

Andy Smith 01:01:43 
Yeah, I mean, you know, they, we wouldn't be where we are today without, you know, the customers we've had in the past. Um, you know, we've, we've also, you know, through NewMed, we sold to huge people like Cristiano Ronaldo, um, you know, some Man City players, you know. With the... We've... This has all given us the fire and the inspiration to keep going and to keep pushing forward. So, you know, it's a big thank you to anyone that supported us in terms of buying product, but also, um, just listening to the podcast. Anyone that's listening now, you know, we know that loads and loads of clinics and people that own health hubs, practitioners, all that sort of thing, do listen to the podcast. So yeah, it might be, uh, you know, end of a chapter for, for one, but it was, it was all part of the journey, and it's, it's been, you know, it's been a ride, and it's, uh, you know, thanks to everyone that's been involved.

Joshua Roberts 01:02:35 
Yeah. And as you say, thanks for everyone that listens. Um, I know we didn't really maybe say much of a thanks at the start, but obviously it's the only reason we've been able to get this far or have this room is through people listening to the podcast and supporting it and liking, subscribing, leaving a five-star review, um, and just engaging with it really as a whole. Um, so yeah, thanks for your support, and hope you keep supporting in the future, and hopefully we'll, uh, keep being able to support, or provide this educational content for you. But now kind of moving on to the present day, and as you say, Celere, which is really now one of the main focuses, you obviously said with NewMed about kind of wanting to create a device that ticks all the boxes. Was that really kind of the driving factor in your original reason to build Celere?

Andy Smith 01:03:19 
Mainly. I mean, it was, it was that. It was to create a device that, you know, we can just say... The, the problem with NewMed is we'd have someone call in, and we'd have to have a 45-minute consultation with them before we understood what device they needed. Um, and it would be one of five, one of six products. Um, now, you know, the minute we launched Celere, um, it was like every s- person that called would end up in that, in that same category. So, you know, and that wasn't because we were just trying to sell our own brand. It was because that suited the, all of those, all of those needs. Um, so if anything, it, you know, it made our, our lives easy when people called in because we, we knew where, nine times out of 10, where they were gonna end up. Um, and like I mentioned before, you know, it's, it was always about making a product that just is easy to use, is portable, is, um, you know, and looks nice as well. It was, it, it's not necessarily what it, what a PEMF device has to have. Um, it's more important about what it does and the results it gives. Um, but having a nice little sexy product too is, is, you know, can't hurt the brand. Um, and it was the results, you know, the results are the most important thing. It took us six years to develop Celere. Um, you know, this is, this is how important it is to create a good product and why it's so frustrating when you see wellness brands these days launching new products every single week, you know, white label products, which I think we'll talk about later on in this episode. Um, because no thought or effort goes into it really. You know, if there's a white label product on the market, like the multi-therapy mats, um, you know, we, we learn that 300 brands are selling the same system because they send their logo to a, a factory in China. Their logo gets printed on the mat. Hey, presto, you've got a PEMF mat. Um, but you know, it took us six years to get the product correct because we... You know, I put a design spec in. This is, well, we've had the product out for nearly four years now, so, you know, this is about nine, 10 years ago. Um, but I originally put the spec in for Celere, and I didn't know it was gonna take... You know, I thought by the end of the year we'd have a product ready to sell. Um, but it turns out that putting copper coils into foam and gluing it all together and creating a device that creates the perfect magnetic field that actually has a therapeutic effect, 'cause that is, you know, the, the be all and end all. You can have a magnetic field, but you might be producing one that doesn't have a therapeutic effect. Same as red light therapy. You know, we... I, I mentioned those red light masks at the minute, but I mean, I'm, I'm struggling to find a red light mask that actually produces, um, 50 milliwatts, which is considered a therapeutic strength. Um, so you got all these products on the market that pretty much just glow your face red and look cool on Instagram. Um, and you know, so we were, we were initially producing magnetic fields that we would test and, and it was, you know, a magnetic field, but it wasn't actually a therapeutic magnetic field. So took a very long time to get to where we got to, um, and a lot of tweaking and a lot of late nights with the technicians at, at, at Bedfont. You know, thank the Lord for those guys because, um, the, the technicians at the family business and the ones that are developing their products developed Celere, and they educated me a lot during the way. You know, people sort of say to me, "Who designed Celere?" And I'm like, "Well, I designed it." Um, and they're like, "Well, how do you understand technician and stuff?" And I'm like, "Well, I didn't. I put together a design spec for a product that I knew is gonna be perfect, that..." You know, and I told them what a therapeutic magnetic th- wave needs to be, what the slew rate needs to be, what the intensities you'd need to be, what, you know, the frequencies all need to be. The technicians are the ones that go away and actually make it physically happen. Um, they're the ones that are able to get the perfect square wave or the, you know, what we're trying to achieve. And yeah, that took six years before we actually had a product ready to sell. Um, and, you know, since we've launched it, it's been, it's been a incredible journey, and now we're selling them globally and getting... You know, I mentioned to you about selling one product a month and getting that feedback. It's almost like we get daily feedback now from people that are using PEMF therapy and CELLER8, you know, and it's just such great thing to see. Um, and you know, people said to me before, "Do you get bored of, you know, do you get bored of these kind of reviews coming through?" And I'm like, "Actually, every single one just makes my day." Um, so yeah.It's been, um, been a long time. I can't believe I've forgot the question now.

Joshua Roberts 01:08:18 
I think so.

Andy Smith 01:08:19 
I went off on a rant again.

Joshua Roberts 01:08:20 
Yeah, I don't even know where we started with that. But yeah, I know you, as you say about the reviews, I know you're constantly putting me in the group chat, like saying how much you appreciate the reviews and how much like everyone in the team as well should be proud of it. Um, like you say, with the developing the multi-therapy or developing a device, it's not quite as straightforward as just putting some coils in a mat. And as you say, it's annoying to see these multi-therapy mats come along and not really understand what they're doing. Like the same company that sold the ones with 300, or sold to 300 brands, they didn't even know what the intensity was. I asked them, and they were saying, oh, they looked on the NewMed website and looked at the Omni mat and said, "Well, that one's 1.9, so I'm, I was...You know, it just must be the same."

Andy Smith 01:09:01 
Yeah.

Joshua Roberts 01:09:01 
And that was actually what they wrote. It's like, yeah, it's crazy. So along, along the journey, obviously apart from the time it took to actually get it to market, was there anything else that really kind of surprised you in the development?

Andy Smith 01:09:14 
Um, it was just that I think what goes into making a good magnetic field, like I didn't realize what really goes into making a good mag field, magnetic field until you try and make one. And we've talked to a lot of like experts on this podcast as well, um, and we've spoken about features like slew rate, um, the, the waveform. You know, actually one of the original, um, podcasts we did, which on, on waveform I think I said, "It doesn't matter, makes no difference." Um, but we knew at the time that square wave was the one that was the industry standard for getting a good product and for getting a good response. Um, but at the time, I didn't really know what the difference was. Um, through the development and through learning through the podcast as well, you know Rob, uh, Dr. Robert Dennis we had on and he was talking about the importance of the square wave and the slew rate, uh, slew rate, and what that has the effect on cells. So it's really what goes into making a g- good, a good PEMF device and how long that takes before you really understand. And that's why, you know, these, these multi-therapy mats are very frustrating. They don't even use a copper coil. Um, you know, we, we went through different ways of creating a magnetic field, different coils as such. You know, we went through small thin ones, we went through, um, flat pancake type coils. We went, you know, we even looked to the, the ferrite rods, which we've now learned, you know, are mostly in the, in the, in the, um, multi-therapy mats because it's a, a cheap way to create a high intensity. Um, but because it's a cheap way, it creates a really crappy magnetic field with a almost zero slew rate. So, you know, and, and the annoying thing for me throughout all of this, and, you know, it's... People might just think, "Oh, well, they're multi-therapy mats. They're becoming an annoyance to him because they're cheaper than his product. Um, and they're being sold, flushed out through the market, through all these different brands, and people are buying them." That's not my annoyance. What my annoyance is that they're very, very ineffective when it comes to the PEMF side of things. And I've spent, we've spent all this time  saying how good PEMF therapy is and trying to build the industry, and what's happening and what we're seeing a lot of things is people are buying these mats that aren't good, and they're called PEMF mats, and they're not getting results, and then they've dismissed PEMF therapy. And then when somebody asks them, "Oh, have you tried PEMF therapy?" "Yeah, I have actually. I bought this mat, and it was crap. It did nothing." It's undoing everything we're trying to achieve with this podcast. Um, you know, you seen w- we had, um, uh, who was the red light? Um-

Joshua Roberts 01:12:00 
James Carroll.

Andy Smith 01:12:01 
James Carroll.

Joshua Roberts 01:12:02 
Yeah.

Andy Smith 01:12:02 
We had James Carroll on this podcast, and we spoke about that, the same thing. He has spent...I mean, he's the he's been in the industry longer than I have, you know 30 years or something in the red light industry. And he's seeing the exact same thing happening, and it's the, what I said earlier about the red light masks. You know, like photobiomodulation or low-level laser therapy as it was known back in the day, has shown all these benefits throughout the years, and it's really getting to a point now where it is like becoming the therapy to have. But then you get these white label crappy cheap products that hit the market and people try red light therapy, uh, which is now better known, and they don't get results from them. Um, very quickly they start to miss- dismissing the, the therapy. And, you know, again, it's, it's, it's just frustrating seeing these things happening because, you know, and it happens in the, uh, supplement industry. You know, if you get a really rubbish supplement with all these fillers in it and like... But it's sold as creatine and, and you take it, and it doesn't have any effect, then it's, you know, it's happening in every industry. So I can't, you know, we can't sit here and unfortunately change it. It's inevitably gonna happen, but it's just frustrating from our side to all the time we're putting into education around PEMF therapy for these crappy products to just be smashing it back down again.

Joshua Roberts 01:13:25 
Yeah, exactly. And like you say with James Carroll, he's even going to like US Congress and speaking about photobiomodulation and red light and everything like that. And as you say, he was saying about the red light masks, like they look fabulous. They look like a Christmas tree. Like you light up your face, but they don't actually have the therapeutic effect, and as you say, they just kind of undo all of the work that he's been trying to do with getting it into Congress and getting it into a real serious conversation just to all be really undone. Um, I know you said as well in the, you know, it's not obviously about the price, but talking about the price of products as well, a lot of people see the multi-therapy mats, and they go, "Well, that's like a couple hundred pounds or a couple hundred dollars. I'll just go for that instead of the... Or the CELLER8 or the Curatron or exotic or something like that that's a few thousand pounds or $5,000." But what is something that they might be missing in here? 'Cause I know even Bob mentioned it in our last episode of him with the Stimyou sell or Stimyou, Stimyou something, the cap that he was mentioning. That that's very expensive, and he was even saying it was very expensive. But there's something that the customers don't see on the other side of that which is the reason why these good devices are actually more expensive.

Andy Smith 01:14:37 
Yeah, and it's...We, we talk about this a lot in terms of like people need to focus on therapies and companies that focus on that one therapy. Um, you know, we focus on PEMF therapy, and our CELLER8 mat just delivers PEMF therapy because it's taken six years to get to a product that delivers good PEMF therapy. Um, it's the same with red light. It's the same with all the other things, like and w- we, you know, we don't call the... Although they're marketed as PEMF mats, um, we call them multi-therapy mats, these other ones, because that's what they are. They offer four or five different therapies, but they offer them to a very low level, and that's what I think people don't really see from the outset. I mean you know, we can sit here and talk about the PEMF, but the PEMF is very difficult to measure and to, to actually explain. But the red lights on those multi-therapy mats is very, is so much easier to discuss and to explain because, you know, if you compare it to a red light bed or a red light panel, you know, we've got a red light panel, and it's got, um, something like, uh, 740 LEDs or something in it. And I might be completely wrong there.

Joshua Roberts 01:15:46 
Yeah, I think it's a little bit more.

Andy Smith 01:15:47 
Yeah.I, I haven't looked at the specs in a while.It's, it's been a long day.But there's a lot of LEDs in it. Um, and then, you know, when you look at these multi-therapy, they, they advertise red light therapy exactly the same as we do on our panels, red light therapy. So they're offering the same thing. But you can see on these multi-therapy mats- that they have six LEDs or 12 LEDs or something.Um, you know, so compare that first of all to the 740 or whatever it is. Um, you know, straightaway, that's a, that's an alarm bell. But then even when you... You know, when we get to the point of measuring these LEDs, you know, we, we joked, and we did a post about how these LEDs are not as strong as Christmas tree lights, and they literally aren't. Um, you know, they... So that's an easy one to explain to people. Like, "Right, you see those LEDs. There's only a few of them, and they're very weak. They don't even reach a therapeutic level. So are you gonna get benefit of red light therapy on that mat?" And they go, "Oh, no, probably not." Okay. So why do you think you're gonna get PEMF therapy from that mat? Why do you think you're gonna get near-infrared from that mat? And why do you think you're gonna get anything from the crystals and the gems that they put in them as well? Um, so yeah, it's again, it's just trying to, trying to do the best we can to re-educate about these, and we can put good PEMF devices on our PEMF podcast website for people to go and find and to, to buy.

Joshua Roberts 01:17:11 
Yeah, exactly.And as B- once again, what Bob was saying about Stimufield, I remember the name now. Um, he was saying like you don't see all the engineers that going into building it. Like you say, you don't see the cost of the raw materials. A- and I think you said on another podcast that the raw cost of the materials when you originally were looking at building CELLER8 were more than what these multi-therapy mats are selling for at a retail price. So yeah, it just kind of puts things more into perspective. But talking about engineers and the people who originally developed Ce- uh, CELLER8, Bedfont, what is the relationship now with Bedfont? 'Cause it's kind of evolved a little bit within the last maybe six months to a year. Yeah.

Andy Smith 01:17:48 
Yeah. So, um, you know, as I mentioned, Bedfont's the family business, and I've always been somewhat involved in that business. Um, you know, first it was working full time for them. Then when I set up NewMed it was kind of 50/50, and it slowly started to shift for me being more of a full-time person at NewMed, less at Bedfont. But actually on a cons- consultating side of things, um, because I was running the sales team then, a lot of the time, um, you know, I would come in and just run a sales meeting or, you know, change some of their structures and that sort of thing, help with their hiring process. So I've always been a little bit involved in that business. But actually, um, you know, a big part of our journey happened last Oct- O- October, uh, was which was when we were able to finally announce it, was that, um, a bigger company has bought Bedfont and has bought, um, a controlling share in Bedfont. And in order to get a controlling share, they bought my shares and my dad's shares out of the company. So, you know, my dad's able to finally retire, like although he's been fishing in Cornwall for the last 10 years. But, um, you know, you can actually put a rubber stamp on it now and say that he's, he's officially t- retired, and it also means that I've also retired from the Bedfont business 100%. Um, but where this links in is that that's given us a, a financial opportunity to finally separate NewMed, CELLER8, and, and Bedfont so that we can be completely independent on our own two feet. Um, up until... Well, officially we are still working from the Bedfont building. Um, so we've always been part of the Bedfont infrastructure. And the Numid office is, is still there because the current project w- which we're sitting in now which might look quite finished, um, for viewers of this podcast, um, if you open these two doors in the podcast room, it turns into a building site. Um, so it's... But within the next month or two we're hoping that, you know, we're gonna be actually in our own HQ. Uh, we've picked a spot in the countryside, so it's very much along the brand guidelines of, uh, you know, a proper biohacker place to be to work. Um, so we're really kinda closing the door on Bedfont in terms of they're also, because of the other, um, company that bought Bedfont out, they're no longer manufacturing the Celere product. So we found a new, um, supplier in the UK that's building the products, and now we are officially the manufacturer. So it's all a big step, all part of our growth and p- all part of our, uh, independence should we say. So I think we're gonna have to have an independence day- ... um, when we finally move out of the...

Joshua Roberts 01:20:34 
That's a good idea

Andy Smith 01:20:36 
Yeah. Finally move out of the Bedfont premises. So yes, we're very close to being fully independent. Um, and the, the HQ that we've bought where we're gonna be running the Celere business from, um, I've always wanted to... My, my retirement plan was always to run a health hub. I think a lot of people that get into the wellness industry, I think that's always their goal. Um, or a lot of people, you know, not, not everybody, but that is kinda like what a lot of people wanna do, is get to a point where they're seeing people, local people and, you know, using equipment on them, whether it's their own technique or whether it's biohacking equipment. And to kind of open, um, you know, a health hub was always my long-term aspirations. Um, and we will be doing that here 'cause it's big enough to do that. Um, so we're actually gonna be opening a health hub, uh, which won't be my primary focus because Celere and the PEMF podcast is really where I have to put my focus in. Um, but yeah, eventually we'll be opening a health hub from here too.

Joshua Roberts 01:21:43 
And yeah, we'll definitely go into more about the health hub later on in this episode. Um, and that was kind of one of our new announcements as well that was gonna put in later, but you, you threw a front in earlier. But, um, let's kinda loop back in with CELLER8. As I said at the start, we don't like to overly kind of dramatize our CELLER8or really talk about it, but it's only fair that it kinda gets its own spotlight for one episode and, um, yeah, so w- we'll talk about it. So let's talk about the coils 'cause we just spoke a little bit about the coils and the cost of making a device, and obviously copper's a, an expensive material. Um, what is maybe special for you about the CELLER8 coils?

Andy Smith 01:22:19 
So the CELLER8coils, you know, that's really... I, I actually carry one around. Uh, today's probably the only day I haven't had one in my pocket. And people laugh at me because I've always got a, like, copper coil in my pocket. Um, but I'm really proud of it. And, um, you know, as well as the device itself and how it operates, like, the coils are a massive part of the product and why it produces the, you know, the therapeutic waves it does. Um, and you mentioned about the cost of the product. Like, you know, we, we actually went in and, um, we... I, in my naive brain I wanted to compete with all the, you know, £1,000 products or $1,500 products on the market when I created CELLER8. Um, but we later learned that you just can't, you shouldn't be competing with the price of those products because you can't produce a PEMF device for that cheaply and sell it for that mi- much, and make a profit out of it. So, you know, one of the big aspects of that was the copper coils. Um, i- if... And that's why I carry one around with me 'cause it's really heavy. Um, and it's... With the rest of the product, I wanted it also to be made in the UK. It was a big point for me. Um, just so that I have a lot more control over it. I can go to each and every supplier and meet them personally and find out how they operate, um, find out how they put the products together, you know, take videos of that, share it. Um, and the, the copper coils are no t- no different. You know, we wanted to get UK copper. Um, and it's something that was, uh, a big part of the build. And building a product in the UK is, is a lot more difficult. You know, we're a small island, um, compared to a lot of other countries. Finding people that will create good copper coils and to sandwich them in a foam mat and, you know, it's... You can find people that do electronics, you can find people that do foam, um, but putting the two together has been an absolute headache. Um, and you know why we still pride on the fact that it's still kind of hand-finished, handmade, um, because it has to be to make the product the way we want it. Um, but, you know, we joked about the design spec, and I think it was originally, um, I said to them, you know, "I want this product to come out within about 100 pounds for the controller and 100 pounds cost for the, for the mat." Um, that was our design originally.Um, you know, I won't tell you what the cost of our product is now, um, you know, a bit of proprietary information. But it's a lot more than 100 pound for the controller and 100 pound for the mat. Um, mainly the mat, you know, because that has all the copper in it. That is all the, you know, the real moving parts and everything, so. Um, but the design of the, you know, constant design and tweaking of the controller is where a lot of that cost comes from. But it's also what people don't appreciate is, and what I'm signing a lot of at the moment, because we've actually got some exciting products coming out hopefully towards the end of this year, uh, within the CELLER8 range, ones that I can't talk about. That I've been briefed before we came on this one. Um, but, you know, uh, so there's, there's two projects running at the minute, and one of them, the, the design cost is 400,000, and the other one, the design cost is 200,000. So- Again, it coming back to this, like, white labeling of products and stuff, you know, it, we could if we want to send the CELLER8 logo to a company, you know, on Alibaba, um, and we've got a new product.  You know, no cost involved. Zero. Um, but we're paying 400,000 pounds, you know, of, of actually my own money at the minute, um, because CELLER8 and NewMed is actually not a fully profitable business yet even after 15 years or whatever it's been. Uh, we're breaking even, so that's fine, but, um, you know, people might think that this is a, you know, this is a sales engine. It's not. Um, I'm pretty bad when it comes to business and making money, but I'm good at making people happy and, and healthy again, uh, by the, by, you know, by our reviews. But it's also the cost of the development of these products, like, you know, like I say, 400,000 for a new development that we hopefully will have by the end of the year to add to the range, um, is, is all exciting, but costs money. And what people don't appreciate when, you know, when these products are designed, um, you know, you mentioned that other products. You've, we've, we've been talking to other manufacturers that produce, like, near-infrared helmets that, like, put thousands and thousands into the development of it to make sure that they get a therapeutic result. Um, so yeah, there's a lot that goes in.

Joshua Roberts 01:26:57 
No, and hopefully we'll have a, we'll have an episode out on that helmet soon. We're, very excited for that.When we mes- met their guys at Dave Asprey's conference in Austin. Um, but we obviously talking about the coils as well. Across what you would kind of consider maybe the gold standard product, the full body mat and the, the CELLER8, there's 13 coils. Why, why do you think having the full body and the localized is important? 'Cause we talk a lot about having both options available. Like, it's always good to have the full body mat, but if you can have both, what, why, why was that something that you actually wanted to make a really kind of an essential part of the product?

Andy Smith 01:27:34 
Yeah, so, like, people, we- you know, we s- there's, there's a lot of localized PEMF devices. There's a lot of full body PEMF devices, and there isn't too many that do the both together. It's a really key factor, um, because the two products are very different. They have different effects on the body. Full body mat is very, very good for circulation, and, um, you know, with circulation comes more oxygen delivery, comes, you know, all these different things. With the localized products, you're intensifying it in that area. You're creating an environment in the body to heal in that area. So but one doesn't work as effectively without the other. If you've just got a localized device in the area, it's gonna be working in that area, but it's not gonna have the support from the full body application. Same as the other way around. If you've got a full body mat, um, but you've got a knee injury or you've got a shoulder injury or something, you know, you, you wanna also target and localize it in that area. So having the benefit of both and also, like you mentioned, 13 coils in a, in, in the complete CELLER8, 12 in the mat, because that's the other thing that a lot of these PEMF devices will do is they've only got four coils in there, or they've only got six coils in there. Um, you lose intensity from a PEMF coil. I think it's not exact with every device 'cause it also depends how the coil's set up. But as a general rule of thumb, it's about half a centimeter, um, half-life. So every half a centimeter you go, um, you, you lose half the intensity. So, you know, if you've got a mat that starts at 100 gauss, it doesn't take long before you've lost a lot of that intensity. So again, it's something that needs to be taken into consideration that you've got full coverage and not only a full mat. You've seen where the coils are on those mats to give you a true full coverage.

Joshua Roberts 01:29:26 
Yeah, and we definitely won't go into the drop-off kinda equations in this episode. That could be a whole nother episode, which we probably will do later on down the line. Um, if you listen to any of our past ones, it's always, um, the bias of art law and the-

Andy Smith 01:29:41 
So yeah, so there's the inverse square law.

Joshua Roberts 01:29:43 
Yep, that's the other one, and yeah, that could be its whole other episode, which we will go into later on. But you spoke about there as well a little bit about how the intensity and the intensity differences. I know a lot of the time, uh, I hear, like, customers on the phone always asking, like, "Why is one 50? Why is one 100?" Was that a choice that you made on purpose, or what led you to create 50 and 100 or even just really overall select that range?

Andy Smith 01:30:09 
Yeah, so that was really intentional as well because we did our own research when we were developing it as to what we need the intensity to be and what's the most effective intensities. And when looking and comparing so many different PEMF studies, these were the ones that were using those intensities and getting the best results. Um, so we did our own independent, like, kind of conclusion, but then we also found a study that did its own collection of studies that also came to the conclusion that between 10 and 100 gauss was the most effective range, um, when you compare it with the amount of studies that are done and with the results that they got. So it was intentional. Um, again, when we talk about the primitive PEMF devices that maybe limit yourself, you know, when they're in the range of one gauss, that sort of thing, there is a reason why you wanna go higher. Um, it's not to say that the one gauss systems don't work. It worked for me, and it works for a lot of other people. Um, but you might hit a ceiling a bit earlier, and you might kinda peak the benefit. So having the range of going up to 50 and 100 gauss, I think for me was really, really important and, you know, fit within the, the understanding of where the studies were and where the results were coming.

Joshua Roberts 01:31:23 
Yeah, and exactly, uh, just, just going onto your point about the lower gauss systems maybe having a bit of a ceiling. I feel like sometimes people might think we're just saying that as like a, just a way to maybe promote more of the medium intensity. But, like, the amount of people I've even had just at shows come and say, "Oh, I've got a device that's like two gauss, and you know, I used it for three months. It was great. I've had some really great benefits." But then, you know, after Yeah, three months using it, the benefits just kind of started tapering off or balancing out a little bit. And as you say, that's where kind of maybe the medium intensities come a little bit more relevant, 'cause you- it's a lot harder to hit that ceiling. But, um, talking about intensity as well, we've also now just launched the CELLER8 Max. Why was that an important kind of addition to the range?

Andy Smith 01:32:10 
Yeah. So the CELLER8 Max, and, um, you know, that was the high-intensity option that I always wanted to launch at some point. Um, you know, we talk about the low to medium intensity with the s- with the CELLER8, the one that we designed and build in the UK. And, you know, to start with, to start whole project again, um, you know, uh, to get a, a high-intensity device to market here, um, was going to be the intention and will maybe be the long-term intention. Um, but the CELLER8 Max, we do get manufactured for us to a specific cer- um, specification. So... And that took a year, so it didn't take as long as six years. Um, so you know, speed to getting to market with a high-intensity range, that's the route we took. The, the risk we've got with that is we are working from an external manufacturer. We do have a supply agreement with them. However, you know, we've designed a product that is, is perfect for, you know, somebody else to whi- white label if they wanted to. So that's the risk we've got. Um, but we've managed to launch a high-intensity PEMF device under the CELLER8 range, um, which is working amazingly, uh, but for a different application. So, you know, when we talk about low intensity, high intensity, the high intensity really for me I think fits much better in a more professional setting. Um, you get a lot of the same results with low intensity and high intensity. The difference is massive in price. Um, and that's why a lot of the time we say to people, "You know, you don't necessarily need high intensity at home." But it's a different animal, and you can get, you know, different kind of outcomes slightly quicker a lot of the time. Because I think with a high-intensity device, you'll get an analgesic effect as well as uh, the benefits of the healing. And by analgesic effect, we mean a little bit of pain blocking, um, on top of the, the general healing that you get from PEMF devices. So people might get a little bit more of an im- an immediate response from a high-intensity device when it comes to pain. Um, and also they can feel it. So that's a good thing in terms of putting it in a professional practice. You know, if somebody's coming in and paying, um, you know, money for a, a, a single session, if they come into a room and sit on a low to medium-intensity device and nothing happens as far as they're aware, it's a little bit more difficult to explain to people what you're gonna feel, what you're gonna get from it. Whereas if you come in and sit in a chair and your, your body's jolting because it's a high intensity and it's actually making the muscles jolt, then it's easier for people to understand that something's happening. Um, and they're more likely to come back and use it more consistently and more frequently, and then ultimately get their results from it. So it's a gap that we had with CELLER8 range that we did want a high-intensity device. Um, and we are constantly tweaking and redeveloping that. And something I can talk about, 'cause hopefully we'll be launching it pretty soon after this episode, is some of the accessories for the, um, for the CELLER8 Max are just about to be released, um, looking really, really sexy. Um, so we've got a new chair that's coming out, so that might fit into, you know, a, a wellness space a bit sexier. Um, and we're just tweaking and redeveloping that product as we go. So yeah, more exciting things to come on the, uh, on the Max too.

Joshua Roberts 01:35:44 
Definitely. I know, um, yeah, the team are very excited for the, the chairs to come out and all the accessories and stuff. But not to dwell on this a little, for too long, but just to throw it in, with the Max, um, and, and any high intensity really as a whole, there's two different ways that you can produce the magnetic field that these output. Either via spark gap or solid state. And with the CELLER8 Max, it's obviously solid state. What was the intention for choosing that?

Andy Smith 01:36:13 
Yeah, it's a good point actually, because when you're looking at a high-intensity device, you've got spark gap and solid state, and it's a good differentiation to look for. Spark gap is traditionally quite old technology. Like, you know, even though a lot of the newer products are using that technology, it's considered very old technology. Um, it literally is a case of having two rods that become closer and further apart that create a spark, and that spark creates your pulsing magnetic field. Um, what is very difficult to do with the spark gap one is, um, s- be specific with the frequency. So if you do wanna change and select a specific frequency, it's a very difficult thing to do because it's very random, and it will spark as and when it gets closer and further apart. And that determines how quickly and slowly it gets, but it's very difficult to actually keep that consistent. But it also means that the spark technology needs replacing quite frequently, and normally it's within a year or two years. It depends whether you're using it more frequently. So there's a lot more ongoing maintenance that goes on with spark gap cha- chamber technologies. Um, but with a solid state, it's a device that uses very little maintenance, and you can be very, very specific with the frequency. So... And it's a lot more newer technology. So really, if you are looking at a high-intensity device, we would normally suggest looking for, you know, a solid state if you want that device to last longer, be more specific with the frequencies. Uh, and that's the route we took with the CELLER8 Max.

Joshua Roberts 01:37:44 
Yeah. And again, I think that's where your kind of experience with NewMed comes in. Like, you've sold spark gap chamber devices in the past, and obviously you know about the servicing. Um, yeah, just one of the other- ... kind of benefits you've had of being able to sell a whole range of devices and now be able to translate that into kind of one product line as such. But talking about the last kinda 10 years in general, what would you say as a whole some of the maybe the biggest lessons you've learnt about PEMF is, or maybe, well, the one big thing that maybe stands out about PEMF as a, as a whole?

Andy Smith 01:38:13 
Yeah, it's a good question 'cause there's, like, a lot I think I've learnt over the, the time. But I think the biggest thing for me and the biggest takeaway for the listeners is just to be consistent with PEMF therapy. It's like anything. You know, if you're not consistent with things, you're not gonna see those benefits. But, um, you know, with, with PEMF therapy, some people just try it once, twice and they're like, "I haven't had the results that I want of this chronic condition that I've had for 20 years." You know? So it's like, okay, well, maybe try and use it for a week, two weeks, three weeks consistently before you give that judgment. Um, you know, there's, there's an example that I had, you know, when I was right back in selling the, the original device, the Magnetovital product, really low intensity device. Um, a lady was buying it for bone health because she had osteoporosis. Um, she showed on a DEXA scan that she had a very low, um, bone density. And, you know, using PEMF therapy for, like, six months she sort of said to me, "I've been using this device for six months, you know, I don't know if it's working, if it's not working. You know, how do you know whether your bones are stronger?" So it wasn't until she got to the 12th month that she had another DEXA scan and had actually seen for herself that the, you know, the bone density had got stronger. So, you know, and I just kept saying to her all the time, "Just keep using it, keep going. I promise you it, it'll work." So yeah, consistency I think is the, the takeaway here.

Joshua Roberts 01:39:41 
Yeah, 100%. And I know when we do our bonus episodes, um, that's always really the takeaway that we say at the end. When you look at all the studies, it's not a one and done therapy, it's weeks, months to actually get the, the result that you want. But as we mentioned earlier, we're obviously in a completely new building to where we are normally. Uh, you spoke about the wellness hub. What is gonna kind of be entirely in this building? So we, I think we've spoken about the wellness hub so far, the podcast. Um, uh, anything else that's happening in here?

Andy Smith 01:40:11 
So yeah, I mean, the, the, the wellness hub is, is our phase two. Uh, phase one is to get the CELLER8 HQ up and running, get everybody in here. So hopefully within the next month, this going out, we should be, should be moving in. Um, phase two is the health hub, which, you know, what we wanna achieve with the health hub, and there's actually a lot of phases within that phase um, but the first thing we wanna achieve is to, you know, first of all, get the CELLER8 products in here because we don't actually have anywhere at the moment where people can come and try in the UK, um, other than our clients that we've, we've sold product to. So obviously we've got, like a, a, a map of clinics where people can go in London or, you know, but it would be really nice for us to have a space where we can invite people down, they can use the PEMF devices, they can use our full body red light panels, um, high intensity, low intensity PEMF. And we then also wanna add all the complementary therapies that we talk about and that is gonna be on the pemfpodcast.com website. You know, like hyperbaric chambers, um, inhaling, uh, nitric oxide, devel- delivery, all those sorts of... Is it nitric oxide?

Joshua Roberts 01:41:24 
Hydrogen.

Andy Smith 01:41:25 
Hydrogen.

Joshua Roberts 01:41:25 
I was gonna say nitric oxide.

Andy Smith 01:41:26 
It's been a long episode already.Uh, well done for everybody that's still here.

Joshua Roberts 01:41:30 
Yeah, yeah.If you are here, yeah, thanks.

Andy Smith 01:41:32 
So, you know, it's the health hub, as I mentioned, like, the health hub was gonna be a long-term almost retirement plan for me. Um, but it's, it's been accelerated and sped up, um, for, you know, some recent events that have happened for me in my personal life, um, which, you know, I can, I can go into in a minute. And so it won't be long before hopefully we can actually open up the health hub to the, you know, and to, to the public with, with a lot of the biohacking tech in here. Longer term, we actually want it to be somewhere where you can come and have, like, a full body MOT. You know, so you come in, you'll get blood tests done because, you know, we... I believe so much in knowing what we're supplementing. Like, I've been taking vitamin D supplements for years until I got my bloods done and it actually showed that I'm, like, almost overdosing myself on vitamin D- ... and it's, and it can actually have a counterproductive effect. So all these lessons I've learnt in this industry, I wanna create a hub where people can come and benefit from that, you know, from my experience. So you'd come in, you get your bloods done, it will let you know what you should be eating, supplementing on. Um, you can use our, all the biohacking tech, including the PEMF therapy, red light, hyperbaric. We wanna have saunas and ice baths outside. You know, we want it to be a real cool place to come and have sessions. And in the long, long term, like phase 58, whatever it'll be- ... um, you know, we wanna put in little huts and things here eventually, so people can actually check themselves in for a couple of days, um, experience the Kent Coun- County countryside. Uh, we- we've got surrounded by horses, all that sort of thing. But within those three days they can have a full health checkup, you know, and they can, um, do everything they need to do to go away feeling, acting and, you know, put it into practice to completely benefit their health. But what we will inevitably see is many, many cancer patients coming here because, you know, the... What I, in my own journey is very similar to when we look at people going through chemotherapy. The, the medical industry is there to attack the cancer. You know, that's the primary goal is cancer bad, kill it. But what it doesn't really do, and what it doesn't focus on as much as it should do, is supporting the person throughout that journey. So- Their body needs to be as healthy as it possibly can be when you go through chemotherapy. Um, and that's where I mentioned Dr. Henning Saupe earlier, and he has an integrative, um, cancer clinic in Germany, and he uses PEMF therapy alongside all the other tech that he uses, um, as a specific cancer clinic. And, you know, people will actually have chemotherapy there too. He combines the two. You know, it's chemotherapy is attacking the cancer, then the other technology's there to support the body and, you know, give you your best chance possible to go into remission or, you know, p- we call it living with cancer these days rather than terminal diagnosis because, uh, it's, you know a lot of people will now live the rest of their years with cancer. It's, you know, it's something that is becoming a bit more manageable. So yeah, that is the long-term goals of the Health Hub and what we're trying to achieve. Um, but as I mentioned before, my focus has to be on CELLER8 and the redevelopment and the focus there, so, and the PEMF podcast.

Joshua Roberts 01:45:04 
Yeah. And a lot of the stuff for that, which is called, the Wellness Hub's gonna be called?

Andy Smith 01:45:09 
The Hop House Wellness.

Joshua Roberts 01:45:12 
And the Hop House Wellness will have access to a lot of the rooms that are on this corridor, as well as this room, which is gonna be called Hop House Podcast Room or Studio. Um, or probably room. Uh, we haven't really nailed, nailed down, down the name yet. But why did you wanna maybe have this space as not just a PEMF podcast specifically room and actually open it out to, to more people?

Andy Smith 01:45:38 
I think, you know, the, the, the building we've built for, you know, for CELLER8's HQ and for the Health Hub is just an incredible building.It's an old, um-

Joshua Roberts 01:45:49 
Oast house?

Andy Smith 01:45:50 
Oast house. It's an old oast house. Um, which y- you know, is, is a very British thing. Um, if you're listening to this you might have to Google it, but, um, iconic buildings looking amazing in the Kent County cou- countryside. So we wanted to make the most of it. Um, you know, and why not, if we've, you know, invested in all this podcast equipment to get the PEMF podcast up and running, can we not use it for, for locals? So, you know, if you are in the Kent area and you're listening to the podcast then, um, and you're thinking of starting your own podcast, then come and talk to us.

Joshua Roberts 01:46:24 
Yeah, exactly. For anyone in the Kent area or even surrounding areas, um, I like to think of this as gonna be more than just a podcast room. We also kinda wanna run it as a podcast production company. We'll be able to do full front to back kind of podcast production, whether that's as little as you want, if that's literally just us maybe booking some guests or helping you out with some questions or just kind of guidance, all the way up to how we run this podcast literally, yeah, front to back, booking, scheduling, writing questions, giving you everything, so all you have to do is just turn up. Um, so yeah, it's gonna really be a podcast production company, but also as a physical space as well. So I'll also link that down below as well as probably the, the CELLER8 website, along with, as I said, the podcast website we've mentioned a few times. Um, but going back to Hop House Wellness and, uh, kind of a bit that you alluded to earlier, what was the kind of thing that you mentioned that really did accelerate actually getting the He- wellness hub going or maybe the direction that you wanna go with it?

Andy Smith 01:47:27 
Yes, if you've made it this far, um, you know, this is, this is a bit to really listen to 'cause it's quite an interesting story about why the Health Hub has been accelerated and why, you know, it's become a bit of, you know, more of not my focus, but focus to get it open sooner. Um, so within this whole journey, um, with CELLER8 and everything, um, about a year and a half ago now, a friend of mine that I went to school fro- uh, with called Laura, she contacted me through my Instagram and, you know, she said, "Remember me? Um, I've been diagnosed about a year ago with bowel cancer." And she's the same age as me. You know, she, uh, is 38 and she was saying to me, "You know, they've, they've said to me it's terminal. Um, it's will eventually kill me. And, you know, I've seen you talking about this PEMF therapy. Can... Is this something that can help me?" So obviously, you know, friend of mine from school, I'm like, "I, I need to help this girl." Um, so went and met up with her, spent a lot of time with her to talk to her about PEMF therapy and how it can help with her conventional treatments and all that sort of thing. And not only PEMF therapy, I was like, "You know, we need to throw everything we can at this." And I spoke to her about hyperbaric chambers, using the two in conjunction, and when she should be doing it, and getting a, a, you know, proper schedules out. Her dad was very, very much involved in the whole process because he obviously, you know, when your, when a child of yours gets diagnosed with cancer or when you think that, you know, her, um, mortality is threatened, you know, way before your own, y- y- you know, you're gonna, your ears are gonna prick up. And, um, Colin, bless him, he, he, you know, he, we, we all tried the best we can to, to sort this situation out. And, um, we actually met, um, a guy called Dave, uh, Dave Bolton through the podcast, so, uh, another... I mean, probably my favorite guest in terms of, like, his story is just incredible.Um, if you haven't listened to that episode, please do go back and listen to that.

Joshua Roberts 01:49:37 
Yeah, definitely.

Andy Smith 01:49:37 
It is just unbelievable what he went through. And, you know, so he, he had a, a brain tumor many, many years. Um, he's now in, like, less than 1% of the population that ever get to his age, you know, with this diagnosis. And he's passionate like I am. He set up a Health Hub up in Liverpool, and he's a- he's got access to all these different technologies. So I sent Laura, I said to her, like, "You know, you need to change everything. You need to change your mentality. You need to go and y- a good starting point would be go and see Dave in Liverpool." So her dad took her up there to see Dave, and, um, she spent a week up there, you know, stay- staying somewhere local and using all the equipment and just learning everything she can from Dave. And when she came back, like her dad rang me and just said, "It's the best thing we've ever done." Like, he is just an amazing person.They spent so much time with her.Uh, we learnt about the different technologies and what she should be doing, changing everything.And we got a protocol as far as we could back in Kent, but the problem is there isn't a lot of stuff around here. Like we're southeast of London, where London they have access to a lot more things, but, um, you know, to get hyperbaric oxygen therapy chamber somewhere in Kent is very rare and very hard to find. So she had to go to London to, to get regular hyperbaric or Canterbury, which is another place from us, which is about another 40, 50 minutes on the train. Um, so she wasn't able to do it as frequently as, as she could. Um, but she was using CELLER8 and, you know, so she's using PEMF on a daily basis at home, and she was getting a hyperbaric chamber in at least once or twice a week. So we were doing the best we can, you know, from the location she was. And what was really interesting was she had a, you know... From start to finish, she had her diagnosis for four years, and she about six months after implementing all these different things, um, she actually had a scan result that came back, which was the first scan result. So, you know, I remember her dad telling me this. It was the first scan result where not only things had stopped, but one of her tumors had actually started getting smaller. So it was like incredible news, you know. And this was actually like early part of last year. So everything was looking good. Um, everything was, you know... And this is why I really, this is why it's so passionate for me because you see these stories, you see these results of people that have, you know... She was given a very short dire prognosis. Um, and you know, the minute she started getting these scan results back that were, that were positive, um, you know, as positive as a scan result with cancer can be, um, you know, it, the, the hope went through the roof and everything. Um, unfortunately, what happened with Laura is she had these recurring, um, infections that were coming back and when she had an infection she would end up in, back in hospital while they managed it. And this particular one went on for, um, about four months. So she was in the hospital for four months, no access to PEMF, no access to red light, no access to hyperbaric oxygen because the NHS in the UK just simply don't offer that type of therapy. And unfortunately at that time she just kept going downhill and downhill, and they're pumping her full of different medications to get rid of the infection, but she's not able to move, eat, see sunlight, all these sorts of things that, you know, I had her doing a lot more of. And she did unfortunately pass away just before Christmas last year. And when she did, you know, I was talking to her dad and we're just like, "How can we change this? How can we m- how can this be a lesson for us, and how can we, you know, take some positive from this?" And you know, the, the annoying thing is that, that Laura was getting good results. Um, and we all thought this is a turning point for her, and it possibly could have been if she didn't have that infection and end up in hospital for four months. So that was the real catalyst for me, and it was like my, my retirement plan was always to have this like health hub in, in you know, maybe at a time in which, uh, we've sold the business or something, I've got more time to myself, and we can start seeing people directly on a day-to-day basis. Um, but now it's like we've got to do this sooner. You know, we have to give people in Kent in this area of the UK access to this technology. Um, and the only way we're gonna do that is to accelerate this business and get it up and running quicker. So that was, you know, that was the story behind and, like I said before, I do think everything happens for a reason. I've actually got a tattoo on my body that says that. Um, and it was just another part of the journey and why I was so involved in that as to, you know, where the health hub's going. Um, but you know, I talk about the health hub and, you know, for me, my focus has to stay with CELLER8, but it's also a really good learning curve for me because we're gonna on a daily basis see people using the products and how they use them. Um, and we don't have that ability at the moment. Everything we're doing a lot of time is online. So we get feedback, but we're not seeing it in practical application. So I see this as a, um, an opportunity for us to even keep redeveloping the products we've got to make them more user-friendly, to make them even better because we can see the everyday application and people coming in and using the product. So yeah, that's, um, that's why we've kind of made this or want this to happen a lot sooner than it would've ever been.

Joshua Roberts 01:55:26 
Yeah. And you mentioned Dave Bolton in there. He was probably episode number 30. I think he was probably the second time we ever booked a, a studio ever. Um, and he came all the way down from Manchester and shared his story. Oh, Liverpool, sorry.

Andy Smith 01:55:39 
Liverpool, I was gonna say.

Joshua Roberts 01:55:40 
Yeah.

Andy Smith 01:55:40 
I'm sure he won't appreciate you saying Manchester

Joshua Roberts 01:55:43 
No, no. Sorry, Dave. Um, but yeah. Incredible story. We did a whole episode just purely just about his life. Like even without the, the brain cancer side, he almost got died after getting hit by a lorry. Um, he got skin cancer as well after.

Andy Smith 01:55:58 
Spoiler alert.

Joshua Roberts 01:55:58 
Oh yeah, sorry. Spoiler alert.Um, but yeah, he...Yeah, incredible story.Go back and listen to it.That was definitely one, um, we should probably do a part two with Dave one day. Um, when he, uh, when he's down, whenever ... but maybe in this room. Who knows? But, um, yeah, you spoke a lot about some of the therapies that you want to offer here. Um, just to quickly summarize them, what are some of the ones you want to do? Obviously, PEMFs, I assume, are gonna be one of the main pillars.

Andy Smith 01:56:23 
Yeah, 'cause, you know, I, and I do a lot of presentations around this, like, PEMF therapy on its own has amazing benefits, but what people don't realize is PEMF therapy actually will accelerate the benefits of so many other different things. Like, you know, just a, an easy example to explain is, like, hyperbaric oxygen therapy is delivering oxygen to the body under pressure. So you're increasing your oxygen kind of usage delivery within the body. Um, but you know, when we see the blood before PEMF therapy a lot of the time, it's very sticky and it, it travels around. Um, it doesn't have a good, um, surface area to carry oxygen. Um, so but just applying a PEMF device for 10 minutes before hyperbaric oxygen chamber, you can separate the blood. You're able to make it move around a lot more freely with a larger surface area, and it's able to carry more oxygen. So if you can do that before you put somebody in a hyperbaric chamber, can you imagine the benefits you're gonna get from that hyperbaric? So it's not just about the benefits you're gonna get from the PEMF therapy, but what the PEMF therapy can do for all the other, like, modalities that are out there. Um, w- you know, we wanna add the, the classic sauna and ice bath because they're, uh, you know, it's a therapy that's been around for years, something I use myself. I have a, both a sauna and ice bath at home. Um, I know the benefits of both, but actually it's a stressor of the body. So ... And what we mean by that is it stresses the body into a response that has positive effects. Um, but what that means is a lot of people that do a sauna and an ice bath or contrast therapy will be pretty tired for the rest of the day. Um, you know, PEMF therapy can be used to re-energize the body thereafter. So there's so many different ways in which, you know, and so many different therapies we wanna integrate into this, um, health hub that we can then use, create content, show the world, so it's not just abou- benefiting people in, in Kent, in the UK, but we can use this place to create, you know, a huge education hub and a huge amount of content around the different therapies to share with the world and to show how these different therapies can work so well together.

Joshua Roberts 01:58:32 
No, absolutely. And, uh, I'll link the wellness hub website down below as well. Um, probably if you're watching this straightaway, it might bring you to a, a broken page. But if you're watching this maybe a few months down the line, you'll, um, hopefully go through it to a, a fully completed website. But just to kind of now wrap it up a little bit, um, do you feel like you're now kind of entering a new almost chapter in your, in your life now with everything that's happening kind of in regards to this building and yeah, just overall?

Andy Smith 01:59:01 
Yeah, 100%, because, you know, we're, we're being fully independent. Um, I've always had the protection of big brother looking after me- ... if, you know, if, if, if anything, uh, went wrong. You know, we're always under their umbrella at the, at the family business. But, you know, selling my shares of that company and buying our own property and becoming completely independent from them, um, is a big step for, for me personally. And you know, it's, but it's, it's really exciting what we've got to look forward to, um, you know, and all the different directions that we're taking, uh, this, even though, you know, I'll have other people running a lot of the other businesses so that my focus can, can remain in the PEMF industry. Um, but it is a huge step, and it is, you know, it is, um ... It's very exciting for what we're gonna achieve, and hopefully people will follow the story and see it all unfolding online.

Joshua Roberts 01:59:51 
So yeah, just to wrap it up now, um, this has probably been our longest episode ever, and probably our longest episode for a while. Um, but as you say, I think we've covered ... We haven't just spoken obviously about CELLER8 and everything. We've spoken about the wellness hub. We've spoken about the plans for the website and everything. Um, if anyone wants to find out anything more about all of these things that we've spoken about during this episode, where can they find it all?

Andy Smith 02:00:13 
So yeah, I mean, Josh said he's gonna link all the, um, different websites underneath this episode. Um, myself personally, I'm quite active on Instagram, so if people actually wanna reach out to me and ask me a question, same with you, Josh, um, you know, you can find me on Instagram. I am Andy Smith underscore P-E-M-F. Um, but as I say, head to over the, all to the websites. Um, you know, if you wanna look at CELLER8 specifically, and you wanna look at that in all the different markets we sell into, then just head to CELLER8.com. Um, and that's C-E-L-L-E-R-8. Because a lot of people spell it with an A-R at the end, um, which is just maybe a marketing, uh, error from our side from original. Um, then you can go to, you know, the pemfpodcast.com is really what is launching today.Um, you know, if, well, it depends when you're listening to this episode, but the 4th of August, 2026.

Joshua Roberts 02:01:10 
5th August.

Andy Smith 02:01:10 
But for education, for the podcast, um, for the brands that, you know, support PEMF therapy or the other PEMF brands.So that's really where I would say star

Joshua Roberts 02:01:10 
Definitely, and just thank you for listening to this episode, and thank you for supporting the podcast for anyone who's been supporting it for a long period of time. Without you guys, we wouldn't have been able to make it to 100 episodes. Uh, so yeah, we really do appreciate it. And if you do wanna check out anything that we have spoken about in this episode, as I say, it is all linked below. While you're there, as normal, please make sure to like, subscribe, leave a five-star review if you're on audio platforms. It really just helps us make more and more of these episodes. Hopefully another 100, if not another few hundred. Um, and yeah, just keep the website running and keep kinda spreading the message of PEMF.

Andy Smith 02:01:10 
Thanks for listening to another episode of the PEMF Podcast