Alane Paulley is the CEO and President of MagnaWave, Aura Wellness and VfVy Wellness Club.
Before joining the PEMF industry, Alane worked as a television producer in Louisville, Kentucky. She later joined her father’s business to help grow MagnaWave, which at the time was still a small family-run operation. What makes Alane’s perspective interesting is that she understands PEMF from several angles. She speaks as a manufacturer, business owner, educator and practitioner, with experience across human wellness, horses, livestock and animal-focused PEMF.
In the episode, Alane emphasised that people often overthink PEMF, and that consistency, education, confidence and clear communication are often just as important as the device itself. She also made the point that stronger is not always better, and that the right approach depends on the user, the animal, the application and the setting.
