Aura Wellness - PEMF Devices

High-power PEMF technology from the team behind MagnaWave, designed for human wellness, professional use and practitioner-led applications.

AuraWell PEMF Devices

Aura Wave

$11,960

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Aura NOVA HD+

$8,360

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Why We Feature AuraWell

At The PEMF Podcast, we only feature selected PEMF brands where we have spoken directly with the founder, creator or leadership team.

 

AuraWell stood out because it comes from the team behind MagnaWave, one of the most recognised names in high-power PEMF, especially in the equine, animal and practitioner space. While MagnaWave is strongly associated with animals, horses and professional PEMF businesses, AuraWell represents the human-focused side of the brand.

 

Our conversation with Alane Paulley gave a clear look into the story behind the company, how the MagnaWave brand grew, why education and practitioner confidence matter, and how AuraWell fits into the wider high-power PEMF space. What made this episode especially valuable was Alane’s practical approach. She spoke openly about intensity, consistency, expectation setting, animal response, business support and why people should try different PEMF devices before deciding what works best for them.

Podcast Episode With Alane Paulley

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In this episode, Andy spoke with Alane Paulley, CEO and President of MagnaWave, Aura Wellness and VfVy Wellness Club. Alane shared how she moved from working as a television producer into the PEMF industry, joining the business her father started in 2006. Her father was one of the early figures using high-power PEMF systems on horses, and Alane later helped grow the company before becoming president and moving into manufacturing their own PEMF equipment.

 

The episode covered AuraWell and MagnaWave’s approach to high-power PEMF, the difference between human and animal applications, how practitioners should communicate with clients, and why education is such a big part of building a sustainable PEMF business.

 

This episode is especially relevant for people interested in high-power PEMF, equine and animal use, practitioner training, wellness businesses and human-focused PEMF systems.

About Alane Paulley

Alane Paulley is the CEO and President of MagnaWave, AuraWell and VfVy Wellness Club. Before entering the PEMF industry, Alane worked as a television producer in Louisville, Kentucky. She later joined her father’s PEMF business in 2012, helping grow MagnaWave from a small family operation into a much larger PEMF company. By 2017, she became president, and that same year the company began manufacturing its own PEMF equipment.

 

What makes Alane’s perspective interesting is that she understands PEMF from several angles. She speaks as a business owner, manufacturer, educator, practitioner and wellness club operator. This gives her a very practical view of what it takes to use PEMF confidently, explain it clearly and build a long-term business around it.

 

In the episode, one of her strongest messages was that people often overthink PEMF. Her view is that consistency, education, communication and setting the right expectations are just as important as the machine itself.

About AuraWell

AuraWell is the human-focused PEMF line connected to MagnaWave. While MagnaWave is well known for animal, equine and practitioner-based PEMF systems, AuraWell focuses more on human applications and wellness use. In the episode, Alane discussed the Nova HD and AuraWave as high-power human devices, and explained that these systems were part of a long development and regulatory journey.

 

AuraWell’s approach is built around high-power PEMF, but Alane was clear that stronger is not always automatically better. Instead, she explained that the right setting depends on the person, the application, the level of sensitivity and the overall goal of the session. This makes AuraWell especially relevant for people who want a human-focused PEMF device from a company with a long background in high-power PEMF, practitioner education and animal wellness.

Things To Consider Before Buying

AuraWell devices are different from low-intensity mats, compact wearable devices and simple wellness systems. They sit more in the high-power PEMF space and are better suited to people who want a stronger, more hands-on PEMF experience. Before choosing AuraWell, it is worth thinking about how you plan to use the device. If you are looking for a human-focused high-power PEMF system, or if you are a practitioner who wants a device backed by education, training and a wider support system, AuraWell may be a strong fit.

 

It is also worth considering whether you want a device for personal home use, professional use, or as part of a wider wellness business. Alane spoke a lot about the importance of education and expectation setting, so this may appeal to people who want more than just a product and prefer a brand that provides training and practical support.

 

As with all PEMF devices, the best choice depends on your goals, budget, lifestyle and how consistently you are likely to use it.

View PEMF Buyers Guide

Our Take

Our take is that AuraWell is a strong option for people looking at human-focused high-power PEMF from a company with a long history in the wider PEMF industry.

 

What stood out most from our conversation with Alane Paulley was the depth of practical experience behind the brand. MagnaWave’s background in horses, animals, practitioners and business education gives AuraWell a different foundation from many newer PEMF brands. Alane’s message was also refreshing because she did not reduce PEMF down to one specification. She spoke about consistency, education, expectation setting and the importance of choosing the right equipment for the right person.

 

AuraWell is not trying to be a small wearable device or a low-intensity daily wellness mat. Its strength is in high-power PEMF, human-focused devices and the wider education and support system behind the brand. For people looking for a more professional-style PEMF system with a strong link to MagnaWave’s history, AuraWell is a brand worth exploring.

Enquire About AuraWell

Interested in AuraWell products? Fill in the form below and we will put you in direct contact with a member of the AuraWell team, who can help answer your questions, confirm the best option for you and process your order directly.

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Important Note

The information on this page is for educational purposes only. Any comments or claims made by podcast guests, founders or brands are their own and do not represent medical advice from The PEMF Podcast. Always consult a qualified healthcare professional before using PEMF if you have any health concerns or contraindications.