Not all PEMF coils are designed in the same way. Three common coil styles you may see in PEMF devices are donut-style coils, flat coils and ferrite rod coils.
Donut-style coils are one of the more common coil designs used in PEMF devices. They are usually designed to create a broader magnetic field spread, which can make them useful for mats, pads and applicators where wider coverage is important.
Flat coils can also be used in PEMF mats and pads, but they often create a more concentrated field through the centre of the coil. This can make the field feel more focused, but not always as wide or evenly spread as a well-designed donut-style coil. Their effectiveness depends heavily on the size, number and placement of the coils.
Ferrite rod coils are a major red flag in PEMF mats. Ferrite rods are commonly used in electronic circuits as inductors and in AM or shortwave radio antennas, where their job is often to concentrate magnetic flux or interact with radio-frequency signals. That is very different from what you would usually want in a PEMF mat, where the goal is a broad, pulsed magnetic field applied across a larger area of the body. Because ferrite rod coils concentrate the field into a much smaller and narrower area, they are unlikely to provide the wide, even coverage people expect from a PEMF mat. They are also commonly seen in cheaper multi-therapy mats, where the PEMF feature appears to be more of an add-on than the main focus of the device. In many cases, these rods use very little copper compared with proper PEMF coil designs, which can limit both coverage and signal quality.
The key point is that coil type changes how the PEMF field is delivered. A mat may look large from the outside, but the actual coverage depends on the coils inside it.